Area Sales Manager - Electrical Wholesale (Munster Ireland)

Company Description Luceco Group is a global manufacturer and distributor of high-quality, innovative electrical products, including LED lighting, EV chargers, wiring devices, circuit protection, portable power, and audio-visual/home entertainment solutions. The company serves multiple sectors such as trade, retail, independent and online channels, offering customers “everything under one roof.” Luceco Group’s reputation is built on reliability, sustainability, innovation, and product functionality, backed by market-leading guarantees, technical support, and dedicated customer service. The organization is strongly committed to improving environmental performance and continually explores new methods and materials to deliver environmentally friendly solutions. Its brands include Luceco Lighting, BG Electrical, BG SyncEV, Masterplug, Ross, DW Windsor, and Kingfisher, supported by teams with more than 100 years of combined lighting and electrical industry experience.

Role Description The Area Sales Manager – Electrical Wholesale (Munster Ireland) is a full-time, on-site role located in Liverpool, responsible for developing and growing sales across the electrical wholesale channel in the Munster region. Day-to-day tasks include managing existing distributor and wholesaler accounts, identifying new business opportunities, and promoting Luceco Group’s product portfolio to key customers and prospects. The role involves regular customer visits, product presentations, staff training at wholesale branches, and participation in trade events to strengthen brand visibility and market share. The Area Sales Manager will monitor regional sales performance, prepare forecasts and reports, and collaborate with internal teams such as marketing, technical support, and customer service to ensure effective sales campaigns and customer satisfaction. The position also requires maintaining up-to-date knowledge of market trends, competitor activities, and industry regulations to inform sales strategies and support sustainable growth.

Qualifications

• Strong sales and account management skills, including experience in field sales and relationship building within the electrical wholesale or related sectors.
• Solid knowledge of electrical products such as LED lighting, wiring accessories, EV chargers, circuit protection, and portable power solutions.
• Ability to plan and execute regional sales strategies, including territory management, pipeline development, and performance reporting.
• Effective communication, negotiation, and presentation skills, with the ability to deliver training and product demonstrations to diverse audiences.
• Comfort working on-site and visiting customer locations regularly, with a valid driver’s license and willingness to travel across the Munster region as required.
• Good analytical and problem-solving abilities, with proficiency in basic IT tools and CRM systems to manage accounts and track activities.
• Previous experience in electrical wholesale, distribution, or a related industry is highly beneficial; knowledge of sustainable and energy-efficient solutions is an advantage.
• Relevant education in business, sales, electrical engineering, or a related field