Associate Director, Product Marketing (Europe)

Location of role Oxford,UK or Zug, Switzerland

Department Commercial

Key Responsibilities The Associate Director of Product Marketing is responsible for translating the European brand strategy into impactful, market-specific plans across a specific country cluster leading the European performance. This role drives commercial performance within the cluster region by leading local strategy execution, generating actionable insights, and ensuring strong cross-functional alignment.

The role requires a strategic yet hands-on leader who can operate effectively within a complex, matrixed environment and deliver measurable results in a key European region.

Key Responsibilities:

Marketing Strategy & Tactical Execution

• Lead the development and execution of the cluster marketing plan aligned to the European strategy.
• Adapt brand strategy to local market dynamics, ensuring relevance and competitive differentiation.
• Drive local marketing tactical plan development and execution across all customer-facing activities.
• Develop omnichannel content to drive brand and launch readiness goals, as well as congress-related initiatives.
  
  

Launch & Brand Ownership

• Own the cluster launch readiness and execution for the melanoma indication, ensuring alignment with European plans.
  
  

Commercial Performance

• Drive sales growth and market share within the specific cluster through targeted strategies and tactical initiatives.
• Monitor and analyze performance metrics, identifying risks and opportunities and adjusting plans accordingly.
  
  

Cross-Functional Collaboration

• Partner closely with Medical Affairs, Market Access, Sales, and Regulatory teams at country and regional level.
• Ensure alignment of strategic priorities and coordinated execution across functions.
  
  

Customer & Market Insights

• Generate deep customer insights through engagement with local teams, KOLs, HCPs, and other stakeholders.
• Translate insights into actionable strategies and tactics to enhance brand performance.
  
  

Stakeholder Management

• Act as the key marketing partner for the specific cluster team and leadership.
• Contribute regional insights into European and global discussions.
  
  

Agency & Project Management

• Manage agencies and vendors to ensure high-quality delivery aligned with brand objectives.
• Oversee project timelines, budgets, and deliverables, aligned to brand goals.
  
  

Compliance & Governance

• Ensure all activities comply with EFPIA, ABPI (as relevant), and local cluster regulations.
  
  

Education, Experience and Knowledge:

Essential

• Proven experience in pharmaceutical marketing, ideally within oncology.
• Understanding of European healthcare systems and market access environment.
• Strong track record of delivering commercial results at country and/or regional level.
• Product launch experience required.
• Digital/omnichannel marketing experience.
• Ability to work cross-functionally in a matrix organization.
• Strong analytical and strategic thinking skills.
• Experience engaging with KOLs and external stakeholders.
• Resourceful, decisive and proactive approach to manage multiple priorities in fast-paced work environment.
• Can-do attitude.
• Fluent in English
• Ability to travel within Europe.
• Excellent collaboration abilities.
• Minimum of a bachelor’s degree in life sciences or related field, an advanced degree is preferred. Significant relevant experience (typically ~8-10 years) in the biotech or pharmaceutical industry.
  
  

Desirable

• Experience in melanoma and/or immuno-oncology.
• Experience working in DACH cluster.
• Fluent in German.
  
  

Education & Qualifications

• Degree in life sciences, or related field.
• Advanced marketing or business qualification desirable.
  
  

About the Company Immunocore (NASDAQ: IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases and autoimmune disease. Our leaders in R&D are internationally recognised as some of the biotech industry’s most successful drug developers. We are creating not just an environment where great minds can interact but an innovation powerhouse answering the big questions.

Focused on delivering first-in-class biological therapies to patients, we have developed a highly innovative soluble TCR platform. Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases.

At Immunocore, we recognize that our employees are our greatest asset. We value the unique contributions each person brings to our team. By embracing Science, Trust, Respect, Integrity, Diversity, and Entrepreneurship (STRIDE), we create an environment where collaboration thrives, ideas flourish, and transformative changes happen. STRIDE represents more than just letters; it embodies our shared identity and drives our mission. We are dedicated to developing breakthrough therapies that transform patients’ lives, advancing medicine, and supporting one another in these pursuits.

Immunocore is proud to be an equal opportunity employer. As such, we are committed to fostering an inclusive workplace where everyone feels valued, respected, and empowered. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, or any other characteristic protected by law.