Behavioural Insights Analyst

Job Description

Who We Are

Benoy Strategy specialises in providing strategic recommendations for commercial assets across retail, mixed-use developments, hospitality, leisure, airports and travel hubs.

We are specialists in understanding customer, consumer and passenger behaviour through behavioural analytics, commercial insight and human-centred strategy. We help clients better understand how people interact with places, brands and experiences, translating behavioural insight into commercial opportunity and strategic decision-making.

Our work combines data analysis, behavioural research, commercial strategy and customer experience thinking to shape future-focused environments and destinations.

About The Role

We are looking for a proactive and curious graduate, ideally educated to Master's level in a relevant behavioural, social science or consumer research discipline, to join our growing strategy team as a Behavioural Insights Analyst.

This role will provide exposure to both behavioural research and live client project delivery, with approximately:

• 50% focused on behavioural and market research
• 50% focused on project support and strategic delivery
  
  

You will help uncover and interpret behavioural patterns across customer journeys, physical environments and commercial experiences, supporting clients to better understand not just what people do, but why they do it.

The role spans the full project lifecycle, from research design and data gathering through to analysis, insight generation and client-ready presentations. You will work across sectors including retail, mixed-use, hospitality, aviation and travel environments.

This is an ideal opportunity for a graduate or early-career candidate looking to develop experience in behavioural insight, strategy consulting, customer analytics and commercial research within a creative and collaborative environment.

About You

You will ideally demonstrate:

• A strong interest in behavioural science, consumer psychology and customer decision-making.
• Curiosity about how people interact with physical spaces, brands and experiences.
• Strong analytical and critical thinking skills.
• Interest in retail, hospitality, aviation and mixed-use environments.
• Ability to identify meaningful patterns and opportunities from research and data.
• Strong communication and storytelling abilities.
• Ability to work collaboratively within multidisciplinary teams.
• A proactive, enthusiastic and self-motivated attitude.
• Strong organisational and time management skills.
• Interest in customer experience, placemaking and future consumer trends.
  
  

Qualifications & Experience

• Master's degree (or currently studying towards completion) in a relevant discipline such as Behavioural Science, Psychology, Consumer Behaviour, Behavioural Economics, Human Geography, Sociology, Anthropology, Marketing or a related field.
• Demonstrable application of qualitative and/or quantitative research methodologies through academic studies, dissertation research, placements or relevant work experience.
• Experience analysing and synthesising data and research findings to develop evidence-based insights and recommendations.
• Strong written and verbal communication skills, including the ability to present complex information clearly and concisely.
• Experience using Microsoft Excel and PowerPoint to analyse data and communicate findings is desirable.
  
  

What We Can Offer You

• Competitive salary, dependent on experience
• Agile working with the option of three days in the studio and two working from home
• Opportunities to learn and grow within a fast-paced company
• A fun, inclusive and collaborative studio environment with an active calendar of social activities
• 22 days annual leave with an option to buy more plus 1 Benoy day off during the Christmas period
• A range of benefits including private medical/life insurance and pension
  
  

If this role interests you, please find more information below and apply by submitting your CV and a cover letter.

Key Responsibilities

Behavioural Research & Insight

• Conduct qualitative and quantitative behavioural research across customer and passenger experiences
• Analyse customer trends, purchasing behaviour, dwell patterns and engagement data
• Support development of behavioural insight frameworks and customer segmentation approaches
• Assist with customer journey mapping and experience analysis
• Undertake desk research into macro trends, behavioural science, consumer expectations and emerging market shifts
• Support survey design, research testing and insight gathering activities
  
  

Project Support & Delivery

• Support project planning and delivery to ensure objectives are achieved on time
• Coordinate meetings, manage research outputs and support stakeholder communications
• Assist in the preparation of clear, accurate and engaging client-ready presentations and reports
• Support strategic thinking, hypothesis generation and project narrative development
• Collaborate effectively with internal teams and external stakeholders throughout projects
• Contribute to proposal writing, pitches and thought leadership activities
  
  

Strategic Analysis

• Translate behavioural and commercial findings into meaningful strategic recommendations
• Support analysis of customer data, commercial performance data and experience metrics
• Identify behavioural drivers influencing commercial performance and customer engagement
• Assist in developing future-focused strategies that improve customer experience and asset performance.