Business Development Executive

About the Role

Are you looking to accelerate your career in SaaS sales beyond a traditional SDR role?

We're looking for an ambitious sales professional who wants more than simply booking meetings. This position is designed for someone with a strong prospecting mindset and an eagerness to progress into a full-cycle sales role.

You'll begin as a Sales Development Representative, learning our products, sales methodology and hospitality market while building a pipeline through outbound prospecting and qualifying inbound opportunities.

Following successful completion of your probation period, you'll transition into a hybrid Sales Development Representative / Business Development Executive role.

You'll continue to generate your own pipeline while also taking ownership of a defined European territory, managing opportunities from initial outreach through discovery, demonstrations, commercial negotiations and ultimately closing new business.

You'll report directly to the UK Sales Director and work alongside a small, experienced sales team focused on growing our presence across Europe.

What You'll Do

During your onboarding and probation

• Generate qualified sales opportunities through outbound prospecting and inbound lead qualification.
• Identify and engage hotel groups, management companies and ownership groups across Europe.
• Prospect using phone, email, LinkedIn and modern sales engagement tools.
• Qualify opportunities and schedule meetings for senior sales executives.
• Craft compelling value propositions tailored to each prospect.
• Handle objections and educate prospects on the value of the Unifocus platform.
• Maintain accurate pipeline activity within Salesforce and other sales tools.
• Consistently achieve activity and qualified opportunity targets.
• Partner with Marketing to support campaigns, webinars and events.

Following the successful completion of probation

In addition to the responsibilities above, you will:

• Own and develop a defined sales territory across Europe.
• Create and execute your own territory plan.
• Build and manage your own sales pipeline.
• Run discovery meetings and product demonstrations.
• Prepare proposals and negotiate commercial agreements.
• Manage the complete sales cycle from prospecting through to close.
• Close new SaaS opportunities across SMB hotel groups.
• Achieve pipeline, revenue and ARR targets.
• Build long-term customer relationships while expanding your territory.

What We're Looking For

• 2-5 years of experience in Sales Development, Business Development or B2B SaaS sales.
• A genuine desire to build a long-term career in software sales.
• Strong outbound prospecting skills and confidence in engaging senior decision-makers.
• Excellent written and verbal communication skills.
• A competitive mindset with a passion for achieving ambitious targets.
• Self-motivated, resilient and highly organised.
• Comfortable working with Salesforce and modern sales technology.
• Strong attention to detail and a data-driven approach.
• A willingness to learn and continuously improve.
• Hospitality experience is advantageous but not essential.
• Additional European languages (particularly German or Italian) are desirable.