Business Development Manager
Projecting Success is looking for a Business Development Manager – Apprenticeships to join our Sales & Marketing team, reporting to the Head of Sales & Marketing. This is a new-business role: you will create opportunities, build employer relationships and own the sales journey from first conversation through to commitment and a clean handover into mobilisation.
Our apprenticeship offer is focused on data, digital, project delivery and AI. We want someone who understands how employers buy apprenticeships, can turn workforce challenges into credible solutions and knows how to keep momentum through what can be a long sales cycle. You will be expected to
build pipeline, convert it and provide a forecast the wider business can rely on.
What You'll be doing
- Building new employer pipeline through targeted outbound activity, networking, referrals, events, campaigns and prospecting.
- Owning the full new-business sales cycle from initial contact through to agreed programme, learner demand and employer commitment.
- Holding strong discovery conversations to understand workforce, skills and capability needs and identify the right apprenticeship solution.
- Building relationships with senior decision-makers and presenting clear, commercially relevant apprenticeship propositions.
- Developing employer relationships that can create repeat cohorts and longer-term strategic partnerships.
- Maintaining a current, well-qualified pipeline in HubSpot with clear next steps, decision dates, learner volumes and probabilities.
- Providing realistic forecasts for expected starts and revenue and actively progressing stalled opportunities.
- Working with marketing on campaigns, webinars, content and lead-generation activity that supports genuine sales priorities.
- Working with curriculum and delivery colleagues to confirm programme fit, capacity and mobilisation requirements before commitments are made.
- Handing won business over clearly, with employer expectations and commercial commitments accurately recorded.
