Commercial Manager - Full Time or Job Share
Wales, United Kingdom Full-time Posted 2 weeks ago
Vacancy title
Commercial Manager - Full Time or Job Share
Closing date
08/06/2026, 16:00
Advertising basis
Permanent
Actual starting salary
£37,111
Salary range or pay band
HEO £37,111 to £45,378
Allowances
No
Work pattern
Full time (not suitable for candidates who wish to work on a part time or job share basis)
Group
Education, Culture and Welsh Language
Directorate
Cadw
Branch
Visitor Experience and Business Development
Location (s)
Pan Wales
Purpose of post
Cadw is the Welsh Government’s historic environment service, working for an accessible and well-protected historic environment for Wales.
We Do This By
This role is key to improving the commercial performance of Cadw sites. It does this by maximising existing income streams and identifying, researching and developing new commercial opportunities. The post holder will manage Cadw’s third party holiday-let properties and the third party food and drink offer; ensure the right licences are in place across all sites to enable trading; develop commercial pricing policy; and oversee the third-party hire programme and related processes, including health and safety. The role will also grow income from filming, trading, weddings and photography, and take a proactive approach to meeting annual income targets across the Cadw estate.
The purpose of this role is to lead on maximising income from Cadw’s holiday lets and catering, and to manage Cadw’s commercial hire operations. The main objective is to meet and exceed annual income targets (£11.030m achieved in FY 2025- 2026). The Commercial Manager works closely with the Senior Commercial Manager to develop, deliver and report on Cadw’s overall commercial offer.
Key tasks
As a key member of Cadw’s Commercial Team, you will help shape and improve our commercial operations. You will work with colleagues and stakeholders to deliver efficiently and support the achievement of commercial targets. The role offers scope to develop and test new income streams, improve ways of working for Cadw’s catering and holiday lets, and grow income from commercial hire across our monuments. You will also contribute to Cadw’s wider business objectives by sharing ideas and helping to drive continued growth.
Other vacancy related information
CV
A CV will be required detailing commercial experience, including experience of managing holiday lets and catering operations across multiple sites.
CVs will not be scored but will be used by the panel to gain a fuller understanding of your experience and employment history.
Location and Hours
Pan Wales
Full time - Applications are welcome from people who work full-time or as part of a job share (minimum 37 hours over 5 days with overlap). It is expected that if you apply as a job share partnership, this arrangement is in place when submitting your application and please make it clear on your application forms that you are applying as part of a job share partnership.
As part of the small Commercial Team, the post holder will be required to work core hours between 9 and 5 (on a rota basis) in order to answer the commercial phone line. The post holder may be required to attend trade shows within the UK and Europe.
Merit Order
In the event of two or more candidates having the same total score at interview, the following criteria will determine a merit order to which candidate will be appointed.
In the event of a large number of applications, an initial sift will be conducted against the lead assessment experience criterion number 1 (application form). Only candidates who pass the initial sift on criterion 1, may be progressed to a full sift.
Experience criteria 1: Experience of successfully generating commercial income within the heritage or tourism sector via catering and holiday lets .
A reserve list may be held for this opportunity. Any candidate who is successful in being offered a reserve status, will remain on the reserve list for 12 months.
A full driving licence is required for this role.
Vetting level
Basic
Number of posts
1
Contact point for further information regarding the post
cadw.hr@gov.wales
Welsh language requirements
3 - Welsh language skills are not essential for this post, they are however desirable and will be considered if two or more candidates receive the same score at the application or interview stage.
Understanding by reading
0 - No skills
Speaking and being understood
0 - No skills
Understanding by listening
0 - No skills
Writing and being understood
0 - No skills
Welsh Government, like all other Government Departments use Success Profiles when we recruit. For each role we consider what you will need to demonstrate to be successful. This gives us the best possible chance of finding the right person for the job. It raises performance and improves diversity and inclusivity.
Behaviour 1
The selection process and stages are:
Making Effective Decisions
Analyse and use a range of relevant, credible information from internal and external sources to support decisions.
Behaviour 2
Changing and Improving
Work with others to identify areas for improvement and simplify processes to use fewer resources.
Behaviour 3
Managing a Quality Service
Successfully deliver high quality outcomes that meet the customers’ needs and gives value for money.
Behaviour 4
Delivering at Pace
Promote a culture of following the appropriate procedures to ensure results are achieved on time whilst still enabling innovation.
Evidence to provide
CV, Experience questions
Experience 1
Experience of successfully generating commercial income within the heritage or tourism sector via catering and holiday lets.
Experience 2
Ability to establish and maintain effective relationships with a range of internal and external stakeholders to deliver clear commercial outcomes.
Experience 3
Ability to lead on driving commercial income with proven experience of devising new tactics and ideas to grow income across the estate.
Strength 1
Resilient
Strength 2
Problem Solver
You will be asked about your nationality and if you are legally allowed to work in the United Kingdom. This is to find out if you are eligible to apply for this vacancy. This is a requirement for working within the Civil Service. https://www.gov.uk/government/publications/nationality-rules
If you do not meet the eligibility criteria your application will not progress. If it becomes clear at a later stage in the process that you are not eligible to apply, your application may be withdrawn, or the offer retracted.
Nationality Requirements
This job is broadly open to the following groups:
We recruit by merit on the basis of fair and open competition. Please see the Civil Service Commission's recruitment principles on the Commission's website.
If you feel your application has not been treated in accordance with these principles and wish to make a complaint please email complaints@gov.wales . Please ensure that you refer to the vacancy reference number.
If you are not satisfied with the response you receive from the Welsh Government, you can contact the Civil Service Commission: info@csc.gov.uk.
How To Apply
All applications for this vacancy must be made using our online application system.
Unless stated otherwise in the 'Other vacancy-related information for advert', the Welsh Government cannot offer Visa sponsorship. Welsh Government holds a Visa sponsorship licence, but this can only be used for certain roles and this campaign does not qualify.
Applications are welcomed from people with a diverse range of lived and professional experiences. We are actively committed to becoming an increasingly diverse organisation which represents the diverse communities we serve. There are a number of Diversity networks that staff can participate in, which include the Disability Awareness and Support Staff Network; Minority Ethnic Staff Network; Mind Matters (Mental health and well-being); PRISM (LGBTI+), Women Together and the Neurodivergence Network.
If you have an impairment which prevents you from applying online, please email our recruitment team. You can:
You should check your Application Centre regularly for updates to your application. Please also check your spam/junk folder in case any communication regarding your application and/or assessment details finds its way there.
Once you've registered for an account and logged in, you'll be taken to the online application form. You must complete this and submit it before the deadline on the closing date. We will not consider an incomplete application form.
If you would like to apply for this vacancy in Welsh, please use the Change Language link on this page. We welcome applications in Welsh, and applications submitted in Welsh will not be treated less favourably than applications submitted in English.
Please see the candidate guidance for more information on the recruitment process.
For information on Civil Service Success Profiles please click here .
For TS to G6 recruitment schemes: When presenting your evidence, you may find it useful to consider the expectations of the grade as set out in the Grade Description as well as the main responsibilities that are essential for the role.
Commercial Manager - Full Time or Job Share
Closing date
08/06/2026, 16:00
Advertising basis
Permanent
Actual starting salary
£37,111
Salary range or pay band
HEO £37,111 to £45,378
Allowances
No
Work pattern
Full time (not suitable for candidates who wish to work on a part time or job share basis)
Group
Education, Culture and Welsh Language
Directorate
Cadw
Branch
Visitor Experience and Business Development
Location (s)
Pan Wales
Purpose of post
Cadw is the Welsh Government’s historic environment service, working for an accessible and well-protected historic environment for Wales.
We Do This By
- helping to care for our historic environment for the benefit of people today and in the future
- promoting the development of the skills that are needed to look after our historic environment properly
- helping people to cherish and enjoy our historic environment
- making our historic environment work for our economic well-being
- working with partners to achieve our common goals together
This role is key to improving the commercial performance of Cadw sites. It does this by maximising existing income streams and identifying, researching and developing new commercial opportunities. The post holder will manage Cadw’s third party holiday-let properties and the third party food and drink offer; ensure the right licences are in place across all sites to enable trading; develop commercial pricing policy; and oversee the third-party hire programme and related processes, including health and safety. The role will also grow income from filming, trading, weddings and photography, and take a proactive approach to meeting annual income targets across the Cadw estate.
The purpose of this role is to lead on maximising income from Cadw’s holiday lets and catering, and to manage Cadw’s commercial hire operations. The main objective is to meet and exceed annual income targets (£11.030m achieved in FY 2025- 2026). The Commercial Manager works closely with the Senior Commercial Manager to develop, deliver and report on Cadw’s overall commercial offer.
Key tasks
- Lead the management of Cadw’s holiday lets (currently 10 properties) with commissioned agents. Act as the first point of contact for all letting issues, ensuring regulatory compliance, maximising income, and reporting.
- Lead the management of Cadw’s catering offer at five Cadw sites, including all pop-up catering operations. Act as the first point of contact for operators, ensuring compliance, maximising income, and reporting.
- Assess applications for the commercial use of Cadw’s historic places. In 2025/26, commercial income (including travel trade, weddings, events, filming, holiday lets and cafés) reached £910k (from total Cadw income of £11.030 million).
- Develop coherent pricing structures for all commercial activity (including holiday lets, catering agreements and private hire), ensuring an appropriate economic return to meet stretching income targets for 2026/27.
- Work closely with the Senior Commercial Manager and Head of Branch to identify and deliver additional income streams, in line with Cadw’s 3 year Business Plan objective: “Commercial opportunities at our properties in care are enhanced so that they maximise their economic, community and social contribution.”
- Liaise with colleagues across Cadw (e.g., site staff, Inspectorate and conservation teams) to ensure commercial use aligns with planned maintenance, conservation work and other events, and that approvals are thorough and legally compliant.
- Carry out robust financial evaluation of all activity and provide recommendations to the senior team on streamlining work and improving effectiveness (e.g. reviewing the holiday-let model and changing catering operations).
- Proactively engage with, and build relationships across, customers, internal teams and external organisations regarding the hire and use of monuments.
- Act as the senior contact for Custodian staff across Wales on third-party hire, holiday lets and catering. Provide H&S instructions, assess risk assessments, and advise customers on site restrictions.
- Ensure the correct licensing is in place to support income-generation activity, and ensure all licence conditions are met.
- Attend trade and commercial events to promote Cadw’s commercial offer (maximum six per year).
- Work alongside colleagues to add value to the core activity set out in the Heritage in Arts Framework, Community Archaeology Framework, Lifelong Learning Strategy and Events Framework, ensuring potential commercial opportunities are fully exploited.
- Manage and develop staff within the team to ensure day-to-day operations are supported effectively. This role will manage between 1 and 2 staff in the commercial department at EO and TS level.
- Exact duties associated with the role may change over time in accordance with business priorities.
As a key member of Cadw’s Commercial Team, you will help shape and improve our commercial operations. You will work with colleagues and stakeholders to deliver efficiently and support the achievement of commercial targets. The role offers scope to develop and test new income streams, improve ways of working for Cadw’s catering and holiday lets, and grow income from commercial hire across our monuments. You will also contribute to Cadw’s wider business objectives by sharing ideas and helping to drive continued growth.
Other vacancy related information
CV
A CV will be required detailing commercial experience, including experience of managing holiday lets and catering operations across multiple sites.
CVs will not be scored but will be used by the panel to gain a fuller understanding of your experience and employment history.
Location and Hours
Pan Wales
Full time - Applications are welcome from people who work full-time or as part of a job share (minimum 37 hours over 5 days with overlap). It is expected that if you apply as a job share partnership, this arrangement is in place when submitting your application and please make it clear on your application forms that you are applying as part of a job share partnership.
As part of the small Commercial Team, the post holder will be required to work core hours between 9 and 5 (on a rota basis) in order to answer the commercial phone line. The post holder may be required to attend trade shows within the UK and Europe.
Merit Order
In the event of two or more candidates having the same total score at interview, the following criteria will determine a merit order to which candidate will be appointed.
- Experience 1 – Experience of successfully generating commercial income within the heritage or tourism sector via catering and holiday lets .
- Behaviour 3 – . Managing a Quality Service - successfully deliver high quality outcomes that meet the customers’ needs and gives value for money
In the event of a large number of applications, an initial sift will be conducted against the lead assessment experience criterion number 1 (application form). Only candidates who pass the initial sift on criterion 1, may be progressed to a full sift.
Experience criteria 1: Experience of successfully generating commercial income within the heritage or tourism sector via catering and holiday lets .
A reserve list may be held for this opportunity. Any candidate who is successful in being offered a reserve status, will remain on the reserve list for 12 months.
A full driving licence is required for this role.
Vetting level
Basic
Number of posts
1
Contact point for further information regarding the post
cadw.hr@gov.wales
Welsh language requirements
3 - Welsh language skills are not essential for this post, they are however desirable and will be considered if two or more candidates receive the same score at the application or interview stage.
Understanding by reading
0 - No skills
Speaking and being understood
0 - No skills
Understanding by listening
0 - No skills
Writing and being understood
0 - No skills
Welsh Government, like all other Government Departments use Success Profiles when we recruit. For each role we consider what you will need to demonstrate to be successful. This gives us the best possible chance of finding the right person for the job. It raises performance and improves diversity and inclusivity.
Behaviour 1
The selection process and stages are:
Making Effective Decisions
Analyse and use a range of relevant, credible information from internal and external sources to support decisions.
Behaviour 2
Changing and Improving
Work with others to identify areas for improvement and simplify processes to use fewer resources.
Behaviour 3
Managing a Quality Service
Successfully deliver high quality outcomes that meet the customers’ needs and gives value for money.
Behaviour 4
Delivering at Pace
Promote a culture of following the appropriate procedures to ensure results are achieved on time whilst still enabling innovation.
Evidence to provide
CV, Experience questions
Experience 1
Experience of successfully generating commercial income within the heritage or tourism sector via catering and holiday lets.
Experience 2
Ability to establish and maintain effective relationships with a range of internal and external stakeholders to deliver clear commercial outcomes.
Experience 3
Ability to lead on driving commercial income with proven experience of devising new tactics and ideas to grow income across the estate.
Strength 1
Resilient
Strength 2
Problem Solver
You will be asked about your nationality and if you are legally allowed to work in the United Kingdom. This is to find out if you are eligible to apply for this vacancy. This is a requirement for working within the Civil Service. https://www.gov.uk/government/publications/nationality-rules
If you do not meet the eligibility criteria your application will not progress. If it becomes clear at a later stage in the process that you are not eligible to apply, your application may be withdrawn, or the offer retracted.
Nationality Requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
- Civil Service Pension Scheme
- 31 days annual leave (pro-rated for part time)
- training and development opportunities
- Cycle2Work Scheme
- Smart Working flexible working arrangement
- Green Car Scheme (subject to availability)
We recruit by merit on the basis of fair and open competition. Please see the Civil Service Commission's recruitment principles on the Commission's website.
If you feel your application has not been treated in accordance with these principles and wish to make a complaint please email complaints@gov.wales . Please ensure that you refer to the vacancy reference number.
If you are not satisfied with the response you receive from the Welsh Government, you can contact the Civil Service Commission: info@csc.gov.uk.
How To Apply
All applications for this vacancy must be made using our online application system.
Unless stated otherwise in the 'Other vacancy-related information for advert', the Welsh Government cannot offer Visa sponsorship. Welsh Government holds a Visa sponsorship licence, but this can only be used for certain roles and this campaign does not qualify.
Applications are welcomed from people with a diverse range of lived and professional experiences. We are actively committed to becoming an increasingly diverse organisation which represents the diverse communities we serve. There are a number of Diversity networks that staff can participate in, which include the Disability Awareness and Support Staff Network; Minority Ethnic Staff Network; Mind Matters (Mental health and well-being); PRISM (LGBTI+), Women Together and the Neurodivergence Network.
If you have an impairment which prevents you from applying online, please email our recruitment team. You can:
- request an application pack in an alternative format
- request a recruitment adjustment to help you submit your application
You should check your Application Centre regularly for updates to your application. Please also check your spam/junk folder in case any communication regarding your application and/or assessment details finds its way there.
Once you've registered for an account and logged in, you'll be taken to the online application form. You must complete this and submit it before the deadline on the closing date. We will not consider an incomplete application form.
If you would like to apply for this vacancy in Welsh, please use the Change Language link on this page. We welcome applications in Welsh, and applications submitted in Welsh will not be treated less favourably than applications submitted in English.
Please see the candidate guidance for more information on the recruitment process.
For information on Civil Service Success Profiles please click here .
For TS to G6 recruitment schemes: When presenting your evidence, you may find it useful to consider the expectations of the grade as set out in the Grade Description as well as the main responsibilities that are essential for the role.
