Copywriter

ABOUT GENFLOW

Genflow is a creator-led growth business that builds and scales consumer brands in partnership with the world's most influential talent including the like of Grace Beverley, James Smith, Chris Williamson, Leana Deeb and many more.

We combine content, commerce, and performance marketing to create culturally relevant brands with genuine global reach. We move fast, we back bold ideas, and we operate at the intersection of culture and commerce. Everything we build is designed to convert, and the people who thrive here are the ones who take ownership, move with urgency, and care deeply about the quality of their work.

If you want to be part of a team building something that actually matters in the creator economy, this is the place to be.

ABOUT THE ROLE

We are looking for a Copywriter to join the team and own the written word across four key accounts.

Your main focus will be ghostwriting for Genflow CEO Shan Hanif and Creator College Co-Founder Jun Yuh across LinkedIn, Threads, and X. You will write in their voice, not yours. That means capturing how they think, how they communicate, and what their audiences respond to, then turning that into consistent, high-quality content that builds their personal brands at pace.

Alongside this, you will support Creator College with web copy and copy for decks, webinars, and campaign assets, making sure every written touchpoint is sharp, on-brand, and fit for purpose.

This is a mid-level role for someone who is a strong writer, a fast learner, and genuinely good at writing in someone else's voice without losing their own instincts.

WHAT YOU WILL DO

Personal Brand Copy - Shan Hanif & Jun Yuh

• Write and manage a consistent output of posts across LinkedIn, Threads, and X.
• Develop a deep understanding of each founder's tone, perspective, and audience.
• Turn raw ideas, voice notes, and briefs into polished, publish-ready content.
• Build and maintain a content bank of angles, hooks, and post formats for each brand.
• Stay close to platform trends and adapt formats accordingly.

Web & Deck Copy - Creator College

• Write and update web copy for Creator College landing pages and key site pages.
• Produce copy for webinar decks, sales decks, and campaign presentations.
• Ensure all written content is consistent with Creator College's brand voice and messaging.
• Support launches and campaigns with copy that is clear, compelling, and on brief.

WHAT WE ARE LOOKING FOR

• 3+ years of copywriting experience, ideally within a digital, creator, or social-first environment.
• Proven ability to ghostwrite in a distinct voice for founders, executives, or talent.
• Strong understanding of organic social content across LinkedIn, Threads, and X.
• Experience writing web copy and presentation or deck copy.
• Fast, reliable, and able to manage multiple briefs simultaneously without dropping quality.
• Sharp attention to detail everything you submit is ready to publish, not a rough draft.
• Comfortable working independently and taking ownership of your output.

NICE TO HAVE

• Experience in the creator economy, D2C, or personal brand space.
• Background working with high-profile individuals or talent.
• Familiarity with Asana or similar project management tools.

TRAITS

• Strong instinct for voice and tone.
• Proactive brings ideas, not just execution.
• Calm under tight turnarounds.
• Takes feedback well and applies it quickly.
• Genuinely interested in the creator economy and digital culture.