Creative Performance Lead

Job Title: Creative Strategy Lead @ Fast-Growing D2C Consumer Health Brand

Location: London (Hybrid – 2–3 days in office)

Job Type: Full-Time, Permanent

Salary: Up to £80,000 DOE

A high-growth D2C consumer health brand is looking for a Creative Strategy Lead to own the creative engine behind their paid channels and drive measurable performance at scale.

In four years, this brand has grown to £15m revenue with £6.8m in funding behind them, a Series A and international expansion are on the horizon. They're building in a category that's long been ignored, with first-to-market products and serious momentum. Now they need the right creative leader to take performance to the next level.

This is a genuine lead-level role, not a glorified mid-weight. You'll own paid creative strategy end-to-end across Meta, TikTok and YouTube, run a disciplined testing roadmap, manage two direct reports, and present creative performance directly to the C-suite. You'll be joining a low-ego team that's already embedded AI into their creative workflow and wants someone to push it further.

Key Responsibilities

• Own creative strategy across paid social, with Meta as the priority channel and a clear POV on TikTok and YouTube
• Translate customer insight, category data and performance metrics into testable creative hypotheses and winning concepts
• Run a structured testing roadmap with tight feedback loops back into briefs
• Manage end-to-end creative pipeline: resource, briefing, production, reporting and iteration
• Manage and develop two direct reports (Junior Creative Strategist and Designer)
• Oversee the external creative agency relationship and hold them accountable to business goals
• Partner closely with the performance lead and brand team to ensure creative and media strategy move as one
• Present creative performance, learnings and strategy clearly to founders and C-suite
• Continue building out AI-led ways of working across research, ideation and production

Skills & Experience Required

• 6+ years in creative strategy with significant time leading paid social creative for a D2C or consumer brand
• Deep knowledge of Meta (formats, platform behaviour, what scales vs what fatigues) plus working knowledge of TikTok and YouTube
• Proven ability to build and run structured creative testing frameworks with documented learning loops
• Track record of creative work that moved real numbers, CAC, ROAS, new customer volume
• Experience managing and developing small creative teams
• Comfortable presenting to and influencing senior stakeholders including founders and exec teams
• Hands-on with AI tools for creative research, ideation or production

Why Apply?

• Take full creative strategy ownership at a brand on the cusp of Series A and international expansion
• Manage a team and shape the function from the inside, this is a genuine leadership seat
• Competitive salary with EMI share options, 25 days holiday, Medicash and gym discounts
• Be part of building something in a category that genuinely matters

If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/