Creative Strategist

About Hello Klean

Hello Klean is a London-based beauty brand solving hard water problems. We've sold 1M+ units, and grown 700% over two years, entirely bootstrapped. Featured on BBC Dragons' Den (2023), now backed by water filtration giant BRITA Group and expanding internationally

.As we scale, performance creative is one of our biggest growth levers. We're looking for a Creative Strategist to own the ideas behind the ads that drive that growth

.The Rol

eYou'll sit at the intersection of data and creativity — turning performance insights into scroll-stopping ad concepts across Meta, TikTok, and beyond. You'll brief and collaborate with creators, designers, and editors, then read the results and feed them back into the next round of ideas. This is a hands-on role for someone who loves the loop of concept → test → learn → scale

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What You'll

• DoDevelop and own the creative strategy for our paid social campaigns (Meta, TikTok, YouTube, and mor
• e)Translate performance data, audience insights, and trends into testable creative concepts and hoo
• ksWrite briefs for UGC creators, designers, and video editors, and direct production from idea to final c
• utBuild and manage a testing roadmap — defining what to test, why, and what success looks li
• keAnalyse creative performance and turn learnings into a repeatable framework for what wor
• ksStay ahead of platform trends, formats, and competitor creati
• vePartner closely with the growth/media buying team to align creative with channel performan

ceWhat You'll Bri

• ng2–5 years of experience in creative strategy, performance marketing, or social-first conte
• ntProven experience producing performance ad creative for brands — this is essenti
• alA strong grasp of what makes paid social creative convert, not just look go
• odComfort reading and acting on performance metrics (CTR, CPA, ROAS, hook rate, thumb-stop rat
• e)Excellent briefing and storytelling skills — you can articulate an idea and sell
• itA test-and-learn mindset and the ability to move fa

st
Nice to H

• aveAgency experience is strongly preferred — ideally a creative, performance, or social agency working across multiple bra
• ndsExperience in DTC, beauty, wellness, or consumer produ
• ctsHands-on familiarity with tools like Meta Ads Manager, TikTok Ads, and creative editing softw
• areAn eye for trends and a finger on the pulse of social cult

ure
Company Bene

• fitsA vibrant and supportive team environ
• mentGenerous product allow
• anceThe opportunity to shape the future of a high-growth beauty b
• randA hybrid working arrangement — we expect you to be in our London Shoreditch office 2–3 days per
• weekPrivate Health Insur
• anceWork from anywhere policy, up to one month per