CRM & Email Marketing Manager

Sunspel makes beautiful, everyday clothing that forms the foundation of the modern luxury wardrobe. We have been handcrafting garments and innovating unique fabrics in the UK for over 160 years, building a global reputation for uncompromising quality, timeless design and luxury fabrics. We believe in making clothes with care. We care about where we source our materials from, the people we work with and the quality of everything we do.

We are seeking a CRM and Email Marketing Manager, who will work with the Head of Ecommerce on developing an email marketing and CRM strategy that drives engagement, conversion, and retention KPIs.

You will be highly organised and have previous experience of managing email communications with creative flair and a customer focused attitude. Previous Ometria ESP experience is preferred.

Key Responsibilities:

• Building an email marketing calendar that balances principles of driving revenue, click-through and conversion KPIs with luxury brand storytelling.

• Collaborating with the wider Ecommerce and Marketing teams to ensure the email calendar is aligned with commercial priorities and the brand marketing calendar.

• Coordinating the full email campaign creation process by working crossdepartmentally on content and segmentation planning, creative and copy briefs, campaign build and localisation, as well as reporting and analysis.

• Determining weekly performance metrics and taking ownership of in-depth reporting of email channels.

• Championing customer data analysis to identify trends, extract insights, summarise learnings and formulate action plans.

• Developing segmentation strategies to ensure commercial and brand messages are tailored to relevant audiences at the optimum times.

• Maintaining, enhancing, and expanding the email automation programme that delivers targeted and personalised emails to achieve increases across conversion, retention, and lifetime metrics.

• Maintaining and growing the email marketing database, e.g., through customer data capture initiatives and on-site and off-site lead generation activities.

• Developing and executing an A/B testing programme to achieve higher levels of engagement, click-through rates and conversions (including but not limited to layout, copy, CTAs, dynamic content and subject line tests).

• Supporting the development and execution of the VIP and loyalty programme.

Requirements

• Strong numerical skills and commercial acumen.

• Previous experience of data analysis and customer segmentation.

• Previous experience of managing email communications.

• Well-versed in email/marketing platforms (Ometria experience is preferred).

• Basic Adobe and HTML skills.

• Strong understanding of what best-in-class creative and formats look like.

• Strong communication and relationship building skills.

• Proactive approach to work.

• Impeccable eye for detail.

This is a full time, on site role based at our Marylebone office.

To apply, please send a copy of your CV to recruitment@sunspel.com