CRM Intern - UK, Ireland and South Africa
London, England, United Kingdom Full-time Posted 2 weeks ago
About The Job
We are seeking a highly motivated, analytical, and retail-centric CRM Intern to support our Regional Clienteling team. In this role, you will bridge the gap between corporate strategy and retail execution, serving as a vital support system for our Stores while gaining a confident mastery of regional strategy. You will assist in tracking client data, monitoring campaign performance, and analyzing segment behaviors to drive client retention, recruitment, and engagement.
This position offers a unique, hands-on opportunity to work closely with Store teams and cross-functional corporate leaders to optimize our client funnel, deliver tailored store assets, evaluate event performances, and support regional strategy execution.
Job responsibilities
Advanced Reporting & Systems Management
Profile & Qualifications
We are seeking a highly motivated, analytical, and retail-centric CRM Intern to support our Regional Clienteling team. In this role, you will bridge the gap between corporate strategy and retail execution, serving as a vital support system for our Stores while gaining a confident mastery of regional strategy. You will assist in tracking client data, monitoring campaign performance, and analyzing segment behaviors to drive client retention, recruitment, and engagement.
This position offers a unique, hands-on opportunity to work closely with Store teams and cross-functional corporate leaders to optimize our client funnel, deliver tailored store assets, evaluate event performances, and support regional strategy execution.
Job responsibilities
Advanced Reporting & Systems Management
- Systems Mastery: Utilize and maintain Power BI, Salesforce, and advanced Excel tools to extract, clean, and visualize complex CRM data.
- Performance Dashboards: Compile and distribute weekly/monthly dashboards that provide a macro view of regional trends down to micro-store metrics.
- Funnel Tracking: Monitor and report on Store and CA performance across key funnel metrics, specifically Local Sales, Appointments, and Outreaches.
- Corporate List Monitoring: Actively monitor corporate client lists to identify fresh opportunities for client engagement and track long-term segment evolution.
- Segment Performance Tracking: Monitor and report on KPIs across distinct client segments, including client volume, total sales, retention rates, purchase frequency, and average spend.
- Penetration Analytics: Evaluate the effectiveness of targeted client touchpoints and boutique activation channels (Outreaches, completed Appointments, Events, and Gifting campaigns).
- Targeted Client Lists: Extract, clean, and segment high-potential client lists tailored to specific store needs, product launches, or regional animations.
- Client Reattachment Initiatives: Analyze dormant or unassigned client databases to facilitate seamless client reassignments to active Client Advisors (CAs), ensuring no relationship opportunity is lost.
- Store-Level Action Plans: Partner with Store Managers and CAs to provide data-driven insights, helping them understand their local client base and build bespoke outreach strategies.
- Daily Boutique Partnership: Act as a reliable point of contact for stores regarding CRM tool troubleshooting, list requests, and clienteling best practices.
- Performance Evolution: Consolidate data to review how various sales and client-facing teams are performing against core CRM KPIs.
- Team Mapping: Assist in mapping out team capabilities, regional coverage, and performance metrics to help optimize client allocation and store support.
Profile & Qualifications
- Education: Ideally currently pursuing or recently completed a degree in Business Administration, Marketing, Luxury Brand Management, Data Analytics, or a related field.
- Technical & Analytical Skills:
- Proficiency or strong foundational knowledge in Power BI and Salesforce.
- Advanced Excel skills (VLOOKUPs, Pivot Tables, data manipulation).
- Strong analytical agility—the ability to zoom out to identify macro regional trends while maintaining absolute precision on micro-store/CA metrics.
- Retail & Service Orientation: A strong desire to empower retail teams. You understand that data is most valuable when it directly helps Client Advisors succeed on the sales floor.
- Detail-Oriented: High level of precision when managing corporate client lists, event mappings, and performance reports.
- Communication Skills: Excellent written and verbal communication skills to collaborate effectively with both corporate stakeholders and boutique teams.
- Passion for Luxury: A strong understanding of, or keen interest in, the luxury retail landscape and VIP clienteling behaviors.
