Demand Generation Lead / Manager

About Capillary

Capillary offers an Intelligent Customer Engagement platform to retailers and consumer businesses managing the entire life cycle of customer data from acquisition, analysis, insights, and activations. Over 400 marquee brands across 30+ countries, including global conglomerates like Tata, Shell, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, and Landmark Group, trust Capillary to enable easy and seamless consumer experiences. With over 600 million consumers and 50000 stores on the platform, Capillary is Asiaʼs leading SaaS Product Company. Over 500 Capillary associates across 14 global offices are continually innovating to find new ways for brands to make their consumersʼ lives easier and experiences memorable. Capillary is backed by Warburg Pincus, Sequoia Capital, Norwest Venture Partners, Qualcomm Ventures, and American Express Ventures.

Capillaryʼs tech stack is always at the forefront of cutting-edge technologies that work at a huge scale.

Job Description

We’re hiring a Growth Hacker to be the engine behind pipeline creation for our Europe sales team. This is a hands-on, sales-adjacent marketing role — you’ll spend your days figuring out what sales needs to land meetings and close deals, then building the events, content, and campaigns that make it happen. If you like seeing your work show up directly in the pipeline dashboard, this is the role.

You’ll be based out of our London office and work closely with sales, regional leadership, and the global marketing team.

What you’ll do?

• Enable sales to create a pipeline. Sit close to the AEs and SDRs in the region.
• Understand their target accounts, their objections, what’s working in conversations, and what isn’t. Translate that into marketing motions.
• Run ABM campaigns. Build account-based plays for priority accounts — multi-channel sequences across LinkedIn, email, direct mail, paid, and events. Measure what moves accounts from cold to engaged to in-pipeline.
• Own regional events. Plan and execute roundtables, dinners, conference presence, customer meetups, and partner events across the UK and EU. From venue and guest list to follow-up sequences and pipeline attribution.
• Create social media content. Write LinkedIn posts for the regional sales team and leadership. Build a consistent, opinionated content cadence that gets the right people in our ICP to recognize us. Ghost-write, edit, and coach where needed.
• Experiment fast. Try new channels, new formats, new plays. Kill what doesn’t work, double down on what does.
• Report on what’s working. Show pipeline sourced and influenced by marketing in the region. Make the case for what to invest in next quarter.

What are we looking for?

• 3+ years in B2B SaaS marketing, ideally in growth, demand gen, ABM, or field marketing roles
• Pipeline-obsessed. You think in terms of meetings booked, opportunities created, and revenue influenced — not impressions or MQLs
• Strong writer. You can draft a LinkedIn post, an event invite, and a cold email sequence that sound like a human wrote them
• Event execution chops. You’ve planned and run at least a handful of in-person events end to end
• ABM experience. You’ve run multi-channel campaigns against named account lists and know which tools and tactics actually move the needle
• Sales-fluent. You’re comfortable in a room of AEs, can read a Salesforce dashboard, and understand the difference between a SQL and a stage-2 opp
• Bias to action. You’d rather ship something rough this week than something polished next month
• Based in London and able to work from our office

Nice to have

• Experience marketing to enterprise buyers (not SMB-only motions)
• Worked at a company scaling from ~$10M to $100M ARR
• Familiarity with tools like LinkedIn Sales Navigator, 6sense/Demandbase, Apollo,HubSpot, Salesforce
• A point of view on how AI is changing outbound and content creation