Digital Engagement Marketing Manager, Charities

Role Summary

The Digital Engagement Manager is responsible for building meaningful engagement with MiExact's charity audiences through high-quality digital communications, campaigns and customer journeys.

Working closely with the Head of Marketing, PR partners and subject matter experts, the role ensures valuable insight, research and expertise reaches the right audiences through effective digital channels. By amplifying thought leadership, strengthening brand visibility and optimising customer journeys, the role supports awareness, engagement and commercial growth across the charity portfolio.

This role focuses on activating content and campaigns that address the needs of charity audiences, creating consistent engagement throughout the customer journey.

Purpose

To build sustained, tiered engagement with MiExact's charity sector audiences through an always-on approach that connects them with the full breadth of the charity portfolio. By activating content, insight and digital journeys consistently across channels, the role builds visibility, trust and engagement momentum that feeds a healthy, qualified pipeline for the wider business. The role owns the audience relationship, keeping charity sector contacts engaged with MiExact year-round, so that when a portfolio need arises, MiExact is already front of mind.

Core Responsibilities

1. Audience Engagement & Community Growth

• Own day-to-day digital engagement across charity-facing channels including LinkedIn, website and email.
• Amplify thought leadership, research, customer stories and industry insight developed by internal and external consultants and subject matter experts.
• Build consistent engagement with charity audiences throughout the year
• Identify relevant sector conversations, trends and opportunities to keep MiExact visible, credible and relevant.
• Grow followers, subscribers, website engagement and owned audiences across the charity portfolio.
• Encourage internal advocacy by helping colleagues share relevant content and engage with sector conversations.

2. Campaign Activation

• Deliver integrated digital campaigns that support strategic marketing objectives.
• Translate agreed messaging and content into engaging activity across digital channels.
• Tailor communications for different audience segments and stages of the customer journey.
• Coordinate campaign delivery with internal stakeholders and external agencies.
• Support launches, webinars, reports, research and customer engagement initiatives across the charity division.

3. Digital Customer Journeys

• Own and continually optimise digital customer journeys across email, website and landing pages.
• Develop nurture programmes that educate and engage audiences based on their needs and interests, helping move prospects through the marketing funnel.
• Improve conversion pathways through testing, analysis and continuous optimisation.
• Ensure digital experiences remain aligned with audience expectations and commercial objectives.

4. Brand Visibility & Digital Presence

• Act as the day-to-day guardian of MiExact's charity-facing digital presence.
• Ensure all communications consistently reflect the relevant positioning, tone of voice and visual identity.
• Champion best practice across digital communications and social media.
• Work closely with the commercial team and PR partner to ensure brand narrative and execution remain aligned across all channels.

5. Campaign Assets & Digital Communications

• Coordinate production of digital assets with freelance designers and web developers.
• Manage campaign landing pages, email templates, downloadable resources and supporting collateral.
• Maintain high standards of quality, accessibility and consistency across all digital communications.
• Ensure marketing assets remain current, relevant and aligned with evolving audience needs.

6. Performance & Insight

• Monitor and report on engagement and campaign performance across digital channels.
• Analyse audience behaviour and campaign results to identify opportunities for improvement.
• Track key performance measures including:
• Audience growth
• Social engagement
• Website engagement
• Email performance
• Content performance
• Conversion rates
• Marketing contribution to pipeline
• Share insights and recommendations with the Head of Marketing to inform future planning and prioritisation.

Skills & Experience

Essential

• Proven experience delivering digital marketing and engagement campaigns.
• Strong understanding of B2B digital marketing, particularly LinkedIn, email marketing and website optimisation.
• Experience managing and growing engagement across multiple digital channels.
• Excellent understanding of audience engagement and customer journeys.
• Ability to translate complex subject matter into engaging communications for professional audiences.
• Strong copywriting and editing skills with excellent attention to detail.
• Experience using marketing automation and CRM platforms such as HubSpot.
• Confident interpreting campaign data and using insight to improve performance.
• Excellent organisational and project management skills with the ability to manage multiple priorities.
• Strong stakeholder management skills and the confidence to work alongside subject matter experts, consultants and senior leaders.

Desirable

• Experience working within the charity sector or other trust/purpose-led industries.
• Knowledge of legacy fundraising or charitable giving.
• Experience supporting thought leadership or research-led marketing.
• Experience working with agencies and freelance creative partners.
• Experience supporting brand transformation or corporate rebranding programmes.

Success Measures

Success in this role will be measured through:

• Growth in charity audience reach and engagement.
• Increased social media engagement and community growth.
• Growth in website traffic and content consumption.
• Improvements in email engagement and customer journey performance.
• Strong delivery of integrated digital campaigns.
• Increased marketing contribution to qualified enquiries and pipeline.
• Consistent application of MiExact's brand(s) across charity-facing digital channels.

Why Join MiExact?

·        MiExact helps organisations make better decisions through trusted Life Events Intelligence. We are officially a Great Place to Work ™

·        Our data and insight supports organisations across financial services, insurance, utilities, charities and other regulated markets to reduce risk, strengthen engagement and respond confidently to life's changing events.

·        As part of a collaborative marketing team, you'll play a key role in shaping how our solutions reach new markets and deliver measurable commercial impact.