Director, Asset Servicing Marketing

Director, Asset Servicing Marketing

12-Month FTC (7th Dec 2026 to 6th Dec 2027) | Maternity Cover

Location : City of London (4 days onsite)

£759 per day PAYE or £900 per day Umbrella (approved Umbrella companies only)

An exciting opportunity has arisen for an experienced senior marketing leader to join a leading global financial services organisation on a 12-month fixed-term maternity cover contract.

The Director, Asset Servicing Marketing will lead business and product marketing across a major Asset Servicing platform, translating business strategy into differentiated market positioning, compelling client messaging, integrated go-to-market programmes and measurable commercial outcomes.

Working closely with senior business leaders and teams across Product, Sales, Strategy and Marketing, you will help strengthen market awareness, enhance client engagement and support commercial growth.

Key Responsibilities

Business & Product Marketing Leadership

• Lead the business & product marketing strategy and execution for BNY's Asset Servicing business.

• Develop positioning, messaging, value propositions, and narrative frameworks that differentiate BNY in the market.

• Translate business priorities into integrated marketing plans that support growth, client retention, and commercial objectives.

• Ensure consistent messaging and storytelling across products, solutions, and client-facing activities.

Business Partnership

• Act as a trusted marketing advisor to Asset Servicing leadership and key stakeholders.

• Partner with product, sales, strategy, and client-facing teams to align marketing activity with business priorities.

• Develop a deep understanding of client needs, market trends, competitive dynamics, and industry developments.

Go-to-Market & Campaigns

• Lead integrated go-to-market plans for new products, capabilities, platform enhancements, and strategic initiatives.

• Drive awareness, consideration, adoption, and engagement through coordinated campaigns and thought leadership.

• Partner with specialist marketing teams across digital, creative, events, communications, and commercialization functions.

Content & Thought Leadership

• Oversee development of compelling content and thought leadership that strengthens BNY's market positioning and credibility.

• Support senior executives with key messaging, presentations, client events, and strategic communications.

• Ensure content is tailored appropriately across client segments and buying journeys.

Client & Market Insights

• Leverage client feedback, market intelligence, competitive analysis, and research to inform marketing strategy.

• Identify opportunities to strengthen BNY's positioning and support commercial growth.

• Translate market insights into actionable recommendations for business and marketing stakeholders.

Cross-BNY Collaboration

• Identify opportunities to connect Asset Servicing capabilities with broader BNY platforms and solutions.

• Support enterprise initiatives that showcase the combined value of BNY's capabilities.

• Contribute to integrated client narratives and solution-based storytelling across the firm.

Measurement & Governance

• Monitor campaign effectiveness and performance against agreed objectives.

• Support reporting, measurement, and business impact assessment.

• Ensure all activities comply with applicable regulatory, legal, risk, and compliance requirements.

Experience & Qualifications

Required

• Significant experience in financial services marketing, product marketing, or business marketing roles.

• Strong understanding of institutional financial services, asset servicing, custody, fund services, middle office, or related markets.

• Demonstrated success developing product positioning, messaging, and integrated marketing campaigns.

• Experience partnering with senior business leaders and influencing key stakeholders.

• Strong communication, presentation, and stakeholder management skills.

• Ability to manage multiple priorities and navigate a fast-paced, matrixed organization.

• Proven track record of delivering commercial outcomes through marketing initiatives.

Preferred

• Experience within asset servicing, securities services, asset management, or institutional banking environments.

• Understanding of institutional investor and asset manager client segments.

• Experience supporting thought leadership and executive-level communications.

• Familiarity with product lifecycle marketing and sales enablement.

• Knowledge of emerging trends impacting financial markets, including digital assets, data, AI, and platform-based solutions.

Success in the Role

The successful candidate will:

• Quickly establish credibility with Asset Servicing stakeholders.

• Deliver clear, differentiated messaging and marketing programs aligned to business priorities.

• Strengthen market positioning and support commercial growth.

• Build strong partnerships across the Asset Servicing business and the broader Marketing organization.

• Ensure continuity and momentum during the maternity leave period.

If you are a senior financial-services marketer with strong Asset Servicing or Securities Services knowledge, please apply or contact me directly for a confidential discussion.