Director, GTM Marketing
Lead the marketing engine behind a fast scaling European partner and MSP ecosystem.
We're working with a mid-market cybersecurity company, known as one of Europe's leading independent alternatives in the space, spanning EMEA, APAC and Japan. Since a recent change in commercial leadership, the business has rebuilt its go to market model, returned to profitability, and delivered double digit ARR growth in several key European markets. Backed by private equity following a recent buyout, the company is now investing heavily in the team that will scale its channel and MSP motion further.
The Opportunity:
- Own the field and channel marketing strategy across European markets, reporting directly to the Chief Revenue Officer
- Lead a senior team of 5, spanning GTM Marketing Managers across Europe, a Global Events Manager, and a Partner Growth and Community Manager
- Drive marketing's contribution to qualified partner pipeline across all GTM motions
- Oversee the global events programme and field campaigns, managing budget and reporting ROI across all activity
- Build and sustain a high engagement MSP partner community that deepens relationships and drives commercial outcomes
- Partner closely with Partner Acquisition, Partner Growth, Distribution, Sales Excellence, and Product and Brand Marketing to keep field marketing fully integrated with the wider GTM strategy
Who are we looking for?
- 7+ years in B2B marketing, with at least 3 years in a leadership role
- Proven experience in field, channel or partner marketing within a SaaS or technology business
- A track record of managing and developing geographically distributed, senior marketing teams
- Comfortable operating in the MSP ecosystem, cybersecurity experience is a plus but not essential
- Confident using AI tools day to day for research, campaign planning, reporting and communication
- Strong stakeholder management and storytelling skills, with experience owning a marketing budget and demonstrating ROI
Some travel will be required, primarily in Europe.
If you're ready to lead the marketing engine behind a growing European partner ecosystem, apply directly or get in touch to hear more.