E-commerce Activation Manager
E-commerce Activation Manager
Reading (Hybrid, 3 days/week)
The Opportunity
This is a pivotal hire within a newly created e-commerce team, built to drive significant growth across Amazon and key UK retailers. While Amazon performance is already strong, there is a clear opportunity to elevate execution across platforms such as Boots, Superdrug and grocery.
The E-commerce Activation Manager will play a central role in defining how brands show up across these channels, translating marketing strategy into effective digital activation that drives traffic, conversion and overall commercial performance.
The Role
You will own the end-to-end activation strategy across retailer.com channels, ensuring campaigns are delivered effectively and consistently.
Key responsibilities include:
- Developing omnichannel activation plans across retailers such as Boots, Superdrug and grocery
- Translating brand campaigns into retail media and onsite activation strategies
- Planning and optimising retail media investment and placements (search, banners, brand pages)
- Defining and tracking KPIs such as traffic, conversion, ROAS and share of search
- Using performance data to optimise campaigns and drive continuous improvement
- Working cross-functionally with Marketing, Sales and external agencies to align execution
- Building relationships with retail partners to unlock new activation opportunities
What We’re Looking For
We’re looking for a commercially minded e-commerce professional with strong activation and digital experience.
Ideal candidates will have:
- 3–5+ years’ experience in e-commerce, digital marketing, retail media or shopper activation
- Strong understanding of retail media and the online shopper journey
- Experience planning and optimising campaigns across retailer or marketplace platforms
- Ability to interpret data and turn insights into actionable recommendations
- Strong stakeholder management and influencing skills
- A proactive, hands-on mindset and comfort working in a fast-paced environment
