Head of E-commerce and Digital

Head of E-commerce and Digital

Factra Ltd | Manchester (fully office based) | Full time | £50,000

About us

Factra is a UK manufacturer with a growing portfolio of direct-to-consumer brands across health supplements, wellness and adult consumer products. We operate multiple e-commerce websites alongside Amazon and TikTok Shop, and we manufacture in house rather than reselling. We have an established in-house team covering development, design, SEO and content, supported by a remote specialist team.

We are now investing significantly in our direct-to-consumer operation and are creating a new senior role to lead it.

The role

You will own online revenue across our brand websites and marketplaces. This is a commercial leadership position, not a channel specialist role. You will set the trading strategy, decide where investment goes, build out the team, and be accountable for growth and profitability.

You will report directly to the Managing Director and will have the autonomy to shape the function from the ground up, including recruiting the specialists you need.

What you will be responsible for

• Owning online revenue, margin and growth targets across the full brand portfolio
• Setting trading and merchandising strategy across all websites, including pricing, ranging, promotions and conversion
• Leading the digital marketing function covering retention, paid media, SEO, content and creative
• Building and managing a mixed in-house and remote team, and recruiting new specialists as the department expands
• Growing our marketplace presence on Amazon and TikTok Shop
• Establishing proper measurement, reporting and testing so that decisions are based on data rather than assumption
• Prioritising investment across a multi-brand portfolio at different stages of maturity, from established sites to new launches
• Working within a regulated product environment and ensuring all activity is compliant

What we are looking for

• Proven experience leading e-commerce or digital for a direct-to-consumer business, with clear accountability for revenue
• Strong commercial instinct. You understand contribution margin, customer acquisition cost and lifetime value, and you make decisions accordingly
• Hands-on platform experience with Shopify, WooCommerce or Magento
• Experience across retention marketing, paid media and marketplaces, with genuine depth in at least one
• Confidence managing people, including remote team members in different countries
• Practical, proactive use of AI tools in your day-to-day work. We are looking for someone genuinely curious about this, not someone who has used what came built into a platform
• Comfortable operating in a regulated category and working within advertising restrictions
• Willing to be based in our Manchester office five days a week

Experience in supplements, wellness, nicotine or other regulated consumer categories is an advantage but not essential.

What we offer

• £50,000 per annum
• A newly created senior role with real ownership and a direct line to the Managing Director
• Budget to build your own team
• A business that manufactures its own products, which means faster decisions and better margins than a reseller
• Manchester based office, full time