Head of Perfomance Marketing

Pinpoint Media is a specialist media agency helping ambitious brands connect with audiences in meaningful ways through strategic media planning, buying and performance marketing.

As part of the PrettyGreen Group, we combine the agility of a boutique agency with the expertise, creativity and commercial focus of an award-winning communications group.

We work with brands that want measurable results, innovative thinking and a genuine partnership approach. Our focus is on delivering media strategies that drive performance, create impact and support business growth.

About The PrettyGreen Group

At PrettyGreen, we create purposeful fame and fortune for brands that are brave enough to push boundaries, care about people and planet, and want communications that drive commercial growth.

Powered by an AI-enhanced team of strategists, creatives, producers and cultural connectors, we deliver bold, commercially brilliant brand communications through the line and across the globe, from our offices in Cheltenham, London, Manchester, Leeds and Edinburgh.

Proud to be:

• Agency of the Year 2022, 2023, 2024 and 2025 (AIA, Campaign & UK Agency Awards)

• Best Places to Work 2022, 2023, 2024 and 2025 (Sunday Times, PR Week & Campaign)

• B Corp Accredited since July 2024

• Carbon Neutral since January 2022 in collaboration with SkootEco

The Role

We're looking for a commercially minded and strategic Head of Performance Marketing to lead our performance marketing offering and help shape the future growth of Pinpoint Media.

This role will be responsible for developing and delivering best-in-class performance strategies across paid search, paid social, display, video and emerging digital channels. You'll work closely with clients, agency partners and internal teams to ensure campaigns deliver measurable business outcomes and exceptional client service.

You'll also play a key role in developing our performance proposition, identifying opportunities for innovation, supporting new business activity and contributing to the continued growth of the agency.

Key Responsibilities

• Lead the development and execution of integrated performance marketing strategies.

• Oversee campaign planning, optimisation and reporting across multiple digital channels.

• Act as a trusted advisor to clients, providing strategic recommendations and performance insights.

• Manage client relationships and identify opportunities for account growth.

• Drive campaign effectiveness through data analysis, testing and continuous optimisation.

• Collaborate with planning, client services and creative teams to deliver integrated solutions.

• Support agency growth through new business pitches and thought leadership.

• Lead, mentor and develop performance marketing talent within the team.

• Stay ahead of industry trends, platform developments and emerging technologies.

Who You Are

You're a strategic thinker who combines commercial awareness with deep performance marketing expertise.

You enjoy solving complex challenges, building strong client relationships and helping teams deliver their best work. You're comfortable balancing strategic leadership with hands-on campaign oversight and thrive in a collaborative, fast-paced environment.

You're equally passionate about delivering measurable results for clients and creating a positive, supportive team culture.

Skills & Experience

Essential

• Significant experience in performance marketing, either agency-side or in-house.

• Strong expertise across paid search, paid social and digital performance channels.

• Experience developing and delivering performance strategies aligned to business objectives.

• Strong analytical skills with the ability to interpret data and translate insights into action.

• Experience managing client relationships and presenting strategic recommendations to senior stakeholders.

• Commercial awareness and experience managing budgets and performance targets.

• Excellent communication, leadership and stakeholder management skills.

Desirable

• Experience leading or mentoring performance marketing teams.

• Experience supporting new business pitches and agency growth initiatives.

• Knowledge of attribution, measurement frameworks and marketing technology platforms.

• Experience working with a broad range of consumer and corporate brands.

Diversity & Inclusivity Commitment

We are an equal opportunities employer.

At Pinpoint Media and the PrettyGreen Group, we support, celebrate and thrive because of our differences. It benefits our employees, our clients and the work we produce, and we are proud to foster an inclusive workplace where everyone can succeed.

When hiring, we do not discriminate based on race, religion, colour, ethnic or national origin, gender identity, sexual orientation, age, disability, neurodiversity, marital status, pregnancy or maternity status, or any other characteristic protected by law.

All employment decisions are based on qualifications, skills, experience, potential and business needs.

The Company is committed to equality of opportunity in recruitment, development, training, promotion, reward and all other aspects of employment. These principles also apply to how we work with clients, suppliers, partners and each other every day.