Head of Viral Social

Can you turn raw audience attention into an unstoppable organic growth engine? Profiles Creative is partnering with one of the world’s fastest-growing AI health-tech scale-ups to hire a visionary Head of Viral Social. Operating on a fully remote basis from the United Kingdom, this partner business has rapidly accelerated from $10m to $350m ARR within 12 months, already supporting over 150,000 patients every month with profitable operations and global expansion underway. We need an ambitious operator to take total command of viral social, building repeatable frameworks that generate millions of organic impressions and transform social attention into a primary patient acquisition channel.

Key Responsibilities

• Architect and lead the organic viral content engine across all core brands, platforms, and social media channels.
• Build, scale, and manage a high-velocity creator and user-generated content (UGC) production pipeline.
• Develop wide-reaching distribution systems by leveraging creator partnerships, repost networks, meme accounts, and clippers.
• Establish rigorous performance feedback loops across content formats, engagement, and reach to rapidly double down on winning hooks and creative concepts.
• Drive community interaction across DMs, comments, shares, and tags to convert passive viewers into active brand advocates.
• Collaborate cross-functionally with Creative and Performance marketing teams to turn viral reach into measurable, scalable customer acquisition.

Required Skills & Experience

• At least 4 years of dedicated experience leading social media, UGC, creator marketing, or viral content initiatives.
• Demonstrated track record of rapidly scaling organic attention and engagement within fast-paced startups or high-growth brands.
• Intuitive grasp of retention, pacing, platform-native formats, and scroll-stopping hooks across TikTok, Instagram, and Facebook.
• Hands-on experience designing and operating scalable UGC workflows and creator contributor pipelines.
• A deeply analytical approach to content experimentation, paired with a relentless drive for rapid iteration and testing.
• An entrepreneurial founder mentality characterised by high ownership, speed, and proactive execution.

Nice-to-have

• Direct experience working with third-party distribution channels, clippers, or meme curation pages.
• Background in the health, wellness, or GLP-1 sectors.

Why Join

This is a rare opportunity to step into a profitable, category-defining AI health-tech pioneer during a period of exponential scale. Working entirely remotely within the UK, you will be granted complete creative ownership and autonomy to build a world-class viral distribution machine from the ground up, directly shaping how hundreds of thousands of patients discover life-changing healthcare.