Interim Senior CRM Manager (Salesforce Marketing Cloud)

Interim Senior CRM Manager - Up to £400 per day (Umbrella) DOE - 3 Months + - Cardiff/ London | Hybrid Working

*Please note that you must have direct experience with Salesforce Marketing Cloud to be considered for this role. Unfortunately, my client is unable to provide sponsorship, so you must have the full right to work in the UK to be considered.

We are working with a highly respected and rapidly growing organisation that is investing heavily in customer engagement, digital innovation and data-driven marketing. Backed by the strength of an established market leader, our client combines cutting-edge technology, customer insight and commercial expertise to deliver outstanding experiences for businesses across the UK. As part of an exciting period of growth, they are seeking an ambitious Senior CRM Manager to take ownership of customer lifecycle marketing and play a key role in shaping the future of their CRM capability.

The Senior CRM Managerwill lead the strategy, development and optimisation of a sophisticated cross-channel CRM programme, driving customer acquisition, engagement, retention and loyalty. This is a high-impact opportunity offering the perfect blend of strategic ownership and hands-on execution, enabling you to influence customer experiences across the entire lifecycle while delivering measurable commercial results.

Role Highlights

• Develop and deliver a customer lifecycle CRM strategy spanning acquisition, onboarding, retention and win-back activity
• Build and optimise automated customer journeys across email, SMS, WhatsApp, phone and other key channels
• Drive segmentation, personalisation and testing strategies to improve engagement, conversion and customer value
• Partner with sales, product and customer service teams to create a seamless customer experience across all touchpoints
• Analyse campaign and customer performance data to identify opportunities and continuously improve results

You Will Need

• Strong Salesforce Marketing Cloud expertise including Journey Builder, Automation Studio, segmentation and reporting
• Someone who can operate at both a strategic and executional level and is comfortable wearing both hats.
• SQL experience with the ability to build audiences and targeting segments
• Proven success leading CRM or lifecycle marketing programmes within a customer-focused, data-led organisation
• Excellent analytical and commercial skills, using customer insight to inform strategy and decision-making
• Experience managing stakeholders, budgets and team members in a fast-paced growth environment

Why You'll Love It

• Up to £400 per day (Umbrella) depending on experience, potential temp to perm
• Hybrid working with flexibility between Cardiff and London locations
• Opportunity to shape and influence a growing CRM function from the ground up
• High-profile role with visibility across senior leadership and key business functions
• Freedom to innovate, test new ideas and deliver measurable impact within a well-supported environment

The Senior CRM Manager will have the opportunity to build meaningful customer experiences, influence strategic decision-making and help drive the next phase of growth for a business committed to innovation and customer excellence. This role offers significant autonomy, genuine ownership and the chance to work with modern CRM technology while delivering results that directly impact customer satisfaction and commercial performance.

Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.