Marketing Cloud Product Owner
Job Summary:
The Marketing Cloud Product Owner leads the strategy delivery and optimisation of Salesforce Marketing Cloud solutions to drive marketing automation and business value
Job Description
Define prioritise and deliver the product roadmap for Salesforce Marketing Cloud including Account Engagement Pardot B2C Marketing Cloud and Personalization Interaction Studio Act as a liaison between business stakeholders marketing teams and technical teams to ensure alignment with organisational goals Own the endtoend product lifecycle from vision backlog management delivery to continuous improvement Develop and maintain a clear product vision aligned with marketing CRM and business objectives Manage the product backlog with prioritisation based on business value ROI and dependencies Translate business needs into user stories epics and acceptance criteria Collaborate across teams including Marketing Data Cloud CRMSales Data Analytics and Integration teams Drive marketing automation capabilities such as journey orchestration audience segmentation personalisation and campaign automation Ensure optimal use and governance of Marketing Cloud platforms and integrations Work closely with Agile teams to facilitate sprint planning reviews and timely delivery Define KPIs and success metrics to monitor product performance and drive continuous improvement Establish product governance promote user adoption through training and documentation and ensure compliance with data privacy regulations Bring expertise in Salesforce Marketing Cloud Account Engagement Pardot B2C Marketing Cloud and Personalization Interaction Studio
Roles and Responsibilities
Define and communicate a clear product vision aligned with marketing and business objectives
Develop and maintain a comprehensive Marketing Cloud roadmap covering campaign orchestration personalization lead management and account engagement
Own and prioritise the product backlog translating business needs into actionable user stories
Collaborate with cross functional teams including marketing CRM data analytics and integration specialists
Facilitate alignment and clear communication among stakeholders
Drive design and evolution of Marketing Cloud capabilities including journey orchestration segmentation personalization and integrations
Participate in Agile ceremonies and remove blockers to ensure timely delivery
Validate deliverables against acceptance criteria and ensure quality
Monitor key performance indicators such as campaign effectiveness adoption rates ROI and efficiency gains
Establish governance frameworks drive user adoption through enablement activities and ensure compliance with data privacy standards
Leverage expertise in Salesforce Marketing Cloud Account Engagement Pardot B2C Marketing Cloud and Personalization Interaction Studio to enhance platform capabilities
Skills
Mandatory Skills : Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Marketing Cloud B2C, Salesforce Marketing Cloud Personalization (Interaction Studio)
