Paid Social Optimization Specialist [210489]

The Paid Social Optimization Specialist is a strategic evolution of the traditional Media Buyer. In an era where bidding and placements are increasingly automated by platform algorithms (e.g., Meta Advantage+), this role focuses on managing the inputs rather than the levers. You will be responsible for architecting the data signals, creative feedback loops, and business guardrails that allow AI-driven platforms to perform at their peak. You are the “pilot” of the machine, ensuring that automation remains aligned with complex business objectives and high-quality data.

Specific Responsibilities

• Algorithmic Steering: Manage and optimize “black box” campaign types by shifting focus from manual bid adjustments to value-based signal management.
• Data Signal Hygiene: Act as the primary owner of data integrity, monitoring the health of Conversion APIs (CAPI), offline conversion uploads, and pixel firing to ensure the AI is optimizing toward high-value business outcomes.
• Creative Performance Analysis: Partner with creative teams to treat “Creative as Targeting.” You will analyze which visual attributes drive algorithmic success and request specific assets to feed the AI’s learning phase.
• Constraint & Guardrail Management: Implement and monitor brand safety controls, negative placements, and frequency caps to ensure AI spend does not deviate from brand standards.
• Anomaly Detection & Intervention: Utilize automated reporting to identify performance “hallucinations” or spend inefficiencies, intervening manually when AI models over-scale or under-perform against KPIs.
  
  

Requirements & Qualifications

• 2–3 years of hands-on experience in paid digital media platforms (e.g. Meta Ads Manager, TikTok Ads Manager).
• Deep understanding of the modern tracking landscape, including server-side tagging, first-party data strategies, and privacy-centric measurement.
• Analytical mindset with the ability to translate “machine logic” into a human-readable strategy.
• Proficiency in advanced data manipulation and “outside-the-platform” analysis.
• Strong communication skills to act as a bridge between technical data sets and creative production teams.
• This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.
  
  

Client Description

A global leader in media and entertainment, known for its diverse portfolio of world-class brands across film, television, and digital platforms. It operates in over 200 countries, making it one of the largest media companies worldwide.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.