Performance Marketing Lead

Performance Marketing Lead

We're looking for a Performance Marketing Lead to own our performance engine entirely. We're solving a rare problem at Ffern: pairing world-class brand creative with rigorous, data-driven performance marketing at scale. We've grown 300% over the last two years, powered by exceptionally crafted ad content and a performance engine that knows how to scale.

You'll take ownership of eight-figure budgets across Meta and emerging channels, with the autonomy to build a team around you. You'll sit within a highly technical Growth team that runs product pods, conversion funnels, and lifecycle systems, reporting directly to the Head of Growth

.
We've already built AI agents to automate creative testing — but you'll be expected to push this further: finding new ways to use AI and automation across campaign management, reporting, creative analysis, and workflow orchestratio

n.
What you'll

• doOwn Ffern's paid acquisition channels end-to-end: strategy, execution, optimisation, and reporting — starting with Meta and expanding into Google, TikTok, and beyo
• nd.Manage and scale eight-figure annual media budgets while maintaining strict unit economics targets across CPA, LTV:CAC, and payback peri
• od.Lead channel diversification: identify, test, and scale new paid channels that unlock incremental spend at target efficien
• cy.Partner with the Ads team to build a tight creative-performance feedback loop: surfacing what's working, why, and what to make ne
• xt.Develop and own the measurement and attribution stack, ensuring we have clear, trustworthy data to make decisions fr
• om.Build and maintain AI-powered workflows and automations across campaign launches, reporting, and creative analys
• is.Contribute to Growth team strategy alongside pod leads for Conversion, Lifecycle, and Retenti

on.
What we

needMust h

• ave:5+ years in performance marketing, or 3+ years in a senior D2C growth role, with deep hands-on expertise in Meta Ads at sc
• ale.Experience managing eight-figure annual Meta budgets with accountability for efficiency targets — scaling spend profitably, not just maintaining
• it.You attribute signups and growth using first-party data outside of the ad platfo
• rms.Experience working closely with creative teams, with the ability to translate performance data into actionable creative bri
• efs.You've automated campaign management using LLMs, automation platforms, and AI agents — and you're excited to keep push
• ing.Data-driven and commercially sharp — comfortable with CPA, LTV:CAC, payback period, and contribution margin as daily vocabulary, and you optimise for these wider business metrics, not just platform
• CPA.Confident operating as a standalone lead while a team is built around
• you.You default to running new experiments every w
• eek.Experience designing large-scale brand awareness tests using holdout groups or equivalent attribution meth

ods.Nice to h

• ave:Experience in luxury, premium D2C, or subscription busines
• ses.Hands-on experience with Google Ads, TikTok Ads, or paid influencer chann
• els.Experience with automation platforms (Make/Integromat, Zapier) or API-based workflow tool
• ing.SQL or BI tooling experience for campaign and funnel analy
• sis.Experience building a performance marketing team or function from scra