Product Marketing Manager [210891]
London Area, United Kingdom Temporary Posted 6 days ago
Aquent is partnering with a globally recognized leader at the forefront of innovation, dedicated to shaping the future of technology and digital experiences. This company’s mission is to empower users and businesses worldwide through groundbreaking solutions, driving significant impact across diverse industries.
Are you a visionary marketing professional ready to make a monumental impact? We are seeking an exceptional individual to spearhead product marketing strategy, influencing key decisions and shaping the trajectory of cutting-edge offerings. This is your chance to be at the heart of innovation, guiding the successful launch and growth of transformative services and features. You will not only educate and engage a broad audience but also craft compelling narratives that resonate deeply, ensuring our solutions reach their full potential and truly change how people interact with technology.
Key Responsibilities
Our Client is a multinational technology company, specialising in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
Are you a visionary marketing professional ready to make a monumental impact? We are seeking an exceptional individual to spearhead product marketing strategy, influencing key decisions and shaping the trajectory of cutting-edge offerings. This is your chance to be at the heart of innovation, guiding the successful launch and growth of transformative services and features. You will not only educate and engage a broad audience but also craft compelling narratives that resonate deeply, ensuring our solutions reach their full potential and truly change how people interact with technology.
Key Responsibilities
- Act as a subject matter expert on offerings to partners and cross-functional teams, providing input into the development process, driving market analysis, managing co-funding, programs, and events, and predicting industry trends.
- Lead meetings to develop integrated marketing plans with strategic partners and regional teams, reviewing portfolios, prioritizing goals, and defining positioning to engage target audiences.
- Drive the framework development and rollout of strategies for marketing content across various channels.
- Define, identify, collect, and track appropriate business metrics, both quantitative and qualitative, for new or existing ventures.
- Validate market size and opportunity (e.g., MQLs, pipeline, partner integration), leveraging expertise to identify landscape opportunities. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions.
- Understand the market and target audience, develop compelling positioning, and execute comprehensive go-to-market plans and messages for new offerings.
- Develop user insights to help cross-functional teams and partners incorporate user voice into development and marketing strategies. Provide feedback for user experience improvements and advocate for user engagement.
- Drive brand positioning, value propositions, and messaging strategy using user insights, adapting communications for different audiences and goals.
- Independently create marketing content, ensuring alignment with strategy, and collaborate with cross-functional and production teams to publish final marketing content.
- Independently determine research needs, scope, manage, and guide user research by leveraging internal and external partners.
- Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and objectives.
- Drive evaluation and analysis of campaign performance for optimization, determining and integrating channels for reaching and engaging users to meet targets.
- Product positioning
- Data analysis and synthesis
- Consumer behaviour
- Situational leadership
- Campaign management
- Marketing briefs
- Client/partner management/advising
- Brand management
- Storytelling
- Go-to-market activities knowledge
- Strong experience in marketing across one or more fields (e.g., partner marketing, product marketing, growth).
- Experience managing cross-functional or cross-team projects.
- Experience working with or through partners.
- Travel is required for partner events across various regions.
- This role is available for 48 hours. Shortlisted candidates will be contacted before this point. If you’ve not been contacted, please assume that at this time, your application has been unsuccessful **
Our Client is a multinational technology company, specialising in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
