Public Relations Manager

About us

DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.

The Rol

eAs DeMellier's PR & Influencer Manager, Southern EMEA, you will lead the brand's press and influencer activity across key territories such as Italy, Spain, Portugal and Middle East, combining strategic thinking with hands-on execution – driving earned media, strengthening influencer relationships, and increasing brand awareness across key markets, with a strong focus on Italy, Spain and Middle East

.
Working closely with the Global Head of PR & Influencers, leveraging your existing network and proactively developing new relationships, you will own day-to-day relationships with senior editors, creators and tastemakers, identify opportunities to build brand visibility and drive measurable results across press and social channels that contribute to both brand equity and commercial growth.You will manage a team of PR Coordinators and Assistants, providing strategic direction, coaching and support, while remaining actively involved in executio

n.Regular travel across Europe is required as part of this role, including attending events, conducting market visits, building relationships with key media and influencer contacts, and representing the brand at industry moment

s.
Responsibilit

iesPress Relati

• ons
  Develop and execute DeMellier's press strategy across Southern EMEA, with particular focus on Italy, Spain and Middle East, to drive earned media coverage across fashion, lifestyle and business tit
• les.Build and maintain strong direct relationships with senior editors, journalists, stylists and VIP stylists to ensure consistent, high-quality cover
• age.Leverage Cision to track media coverage, report on PR performance, maintain accurate media lists, and support continuous improvement of press strategy and resu
• lts.Partner with the Content Editor to brief and distribute press releases, product information and media ass
• ets.Create and maintain a forward-looking press calendar with seasonal angles, product news and brand storytelling opportunit
• ies.Conduct regular market visits and face-to-face meetings to strengthen relationships and identify editorial opportunities with key press & influencer conta
• cts.Represent the brand across key Southern EMEA markets, acting as a senior ambassador for DeMellier within the media landsc

ape.
Influencer Strategy & Gi

• ftingOwn DeMellier’s influencer strategy across Southern EMEA, prioritising authentic, long-term relationships that drive both brand equity and measurable im
• pact.Manage the influencer gifting programme, directing a team of PR Assistants and Coordinators to ensure timely, high-quality outreach aligned with monthly targets and product priori
• ties.Use Traackr to identify and evaluate creators and tastemakers based on brand fit, engagement, content quality and potential business im
• pact.Monitor and report on influencer performance using key metrics such as reach, EMV, potency, and engagement, with a focus on drawing clear links between activity and business outc
• omes.Coordinate closely with the Merchandising team to align product send-outs with launches, priorities and stock availabi

lity.
Events & Brand Activ

• ations
  Lead the planning and execution of press days, influencer appointments and gifting suites, ensuring they are strategically designed to support launches and storytelling m
• oments.Manage all event elements from guest list strategy and location selection to presentation and post-event rep
• orting.Support wider brand moments and campaign activations when there is a PR or influencer component, collaborating with the broader Marketing and Creative

teams.
Affiliate & Wholesale

• SupportCollaborate with the performance marketing team to ensure influencer outreach supports affiliate goals and identifies creators with high conversion potential for future
• gifting.Support the Wholesale team with press and influencer outreach around store launches, retail moments or territory-specific marketing act
• ivities.Provide toolkits, messaging and brand support to wholesale partners when r

elevant.
Budget &a

• mp; ToolsManage the PR and influencer budget, overseeing spend, issuing POs and ensuring all activity is cost-effective and well-do
• cumented.Maintain accurate and up-to-date records in Airtable, ensuring visibility across teams and stak
• eholders.Produce regular reporting across influencer and press performance using Traackr, Cision and internal analytics tools, feeding insights back into

strategy.
Re

• quirements5+ years’ experience in PR and influencer marketing, ideally within the luxury or premium fash
• ion space.Fluent in Italian and Spanish, both spoken and written (additional knowledge of Arabic
• is a plus)Strong press and influencer relationships in Southern EMEA (particularly across Italy and Spain), with a pulse on emerging talent and med
• ia trends.Demonstrated experience personally building press relationships, securing earned media coverage and managing influencer partnerships within luxury or premiu
• m fashion.Proven success in building high-impact, non-paid influencer programmes and generating earned media
• coverage.Comfortable operating at both strategic and executional levels, with a willingness to personally drive outreach, relationship-building and high-priority projects when
• required.Proficient Traackr, Cision, and ideally
• Airtable.Skilled at managing and mentoring junior tea
• m members.Analytical and organised, with the ability to balance creativity and pe
• rformance.Excellent written and verbal communicati
• on skills.Passionate about luxury fashion and DeMellier’s bran

d purpos

• e.
  BenefitsHybrid-working policy 2 days in
• the officeAnnual Leave package increases the longer you s
• tay with usEnhanced company mater
• nity policyEmployee Discount: 50% off Stock and up to 90% off Seasonal S
• ample SalesSeasonal ba
• g allowanceFree gift DeMellier bag on successfu