Regional Sales Manager

Key Responsibilities:

Sales Strategy & Market Development

• Execute regional sales strategies aligned with company objectives to drive revenue growth and market expansion
• Identify, prioritise, and target potential customers, specifiers, architects, contractors, housing associations, local authorities, and installers.
• Develop and implement strategies to increase market penetration and expand market share across existing and emerging sectors.
• Explore and develop new market opportunities within the construction, retrofit, and social housing sectors.

Business Development & Relationship Management

• Build, develop, and maintain strong, trust-based relationships with key stakeholders across the construction industry.
• Engage with specifiers, architects, contractors, installers, local authorities, and housing associations to promote Soltherm solutions.
• Establish long-term partnerships that support sustainable business growth.
• Act as a credible ambassador for Soltherm within the market. Product Promotion & Technical Sales
• Present and demonstrate the features, benefits, and advantages of Soltherm External Insulations systems to prospective customers.
• Deliver compelling technical presentations and product demonstrations.
• Promote product performance, energy efficiency, compliance, and cost-effectiveness through a consultative sales approach.
• Support customers through the full construction sales cycle from specification through to installation.

Budget Management & Commercial Performance

• Manage and achieve regional sales budgets and financial targets.
• Allocate resources effectively to maximise return on investment.
• Maintain strong commercial awareness, including margin management and profitability considerations.
• Monitor sales performance and implement corrective actions where necessary.

Customer Service Excellence

• Deliver a customer-centric approach throughout all sales activities.
• Ensure prompt responses to customer enquiries and concerns.
• Provide best-in-class customer service and support throughout the customer journey.
• Maintain high levels of customer satisfaction and retention. Collaboration & Cross-Functional Working
• Work closely with marketing, technical, customer support, and other internal teams to ensure alignment of objectives and messaging.
• Support consistency in customer experience and brand representation.
• Share market intelligence and customer feedback to support wider business initiatives.

Sales Forecasting & Reporting

• Develop and maintain an accurate sales pipeline. 
• Produce regular sales reports for Senior Management detailing: Performance against targets, Pipeline status, Market trends, Growth opportunities, Commercial risks and opportunities
• Provide recommendations based on market intelligence and performance analysis. 

Industry Awareness & Market Intelligence

• Stay informed of industry developments, market trends, emerging technologies, and competitor activities.
• Monitor changes in building regulations, energy efficiency standards, sustainability requirements, and retrofit legislation.
• Share relevant market insights and adapt regional sales strategies accordingly.

Trade Shows, Events & Networking

• Represent Soltherm External Insulations at trade shows, exhibitions, conferences, and networking events.
• Promote brand awareness and develop new business opportunities.
• Build industry relationships and maintain visibility within the market. Contract Negotiation
• Lead negotiations with key customers and stakeholders.
• Secure commercially sound agreements that support both customer requirements and company objectives.
• Manage long-term commercial relationships and contractual arrangements.

Continuous Improvement

• Promote a culture of continuous improvement and best practice.
• Identify opportunities to enhance sales processes and operational efficiency.
• Share knowledge, market intelligence, and successful approaches across the wider business. Ethics & Compliance
• Ensure compliance with all relevant legislation, industry regulations, and company policies.
• Maintain the highest standards of professionalism, integrity, and ethical conduct in all business dealings.

Key Attributes:

• Highly motivated and results-driven.
• Strategic thinker with strong execution capability.
• Excellent communication and presentation skills.
• Strong interpersonal and relationship-building abilities.
• Professional, credible, and confident when representing the business externally.
• Resilient and adaptable in a fast-paced, target-driven environment.
• Self-motivated with strong organisational and time management skills.
• Commercially aware with a customer-focused mindset.

Technical Knowledge:

Essential

• Strong understanding of the construction sales cycle from specification through to installation.
• Knowledge of external wall insulation systems or similar technical construction products.
• Ability to confidently deliver technical product presentations and demonstrations.
• Commercial awareness including budgeting, profitability, and margin management.
• Proficiency in CRM systems, pipeline management, sales forecasting, and reporting tools.
• Strong understanding of technical sales methodologies.

Desirable

• Knowledge of UK building regulations and compliance requirements.
• Understanding of energy efficiency standards and sustainability drivers.
• Knowledge of retrofit frameworks and PAS 2035.
• Experience within the external wall insulation (EWI), façade, building envelope, or retrofit sectors.

Qualifications & Certifications:

Essential

• Proven experience delivering regional sales strategies that achieve sustained revenue growth.
• Strong track record of successful market penetration and business development.
• Demonstrable success building relationships with: Specifiers and architects, Contractors and installers, Local authorities and housing associations
• Experience managing sales budgets and achieving financial targets.
• Experience negotiating commercial contracts and long-term agreements.
• Background in technical or construction product sales.  

Desirable 

• Experience within external wall insulation (EWI) or retrofit markets.
• Exposure to social housing and decarbonisation programmes.
• Established network within regional construction, housing, or retrofit sectors. 

Interpersonal Skills: 

• Client Engagement & Influence: Ability to engage and influence decision-makers across multiple stakeholder groups.
• Leadership Influence: Leads by example and promotes best practices across the sales function. 
• Collaboration: Works effectively with internal teams and external stakeholders. 
• Negotiation Skills: Able to secure commercially beneficial outcomes while maintaining long-term relationships. 
• Customer-Centric Mindset: Committed to delivering exceptional customer service and customer satisfaction. 
• Integrity & Compliance: Demonstrates professionalism and ethical behaviour in all interactions. 
• Continuous Improvement: Proactively seeks opportunities to improve performance, processes, and results. 

Additional Requirements: 

• Willingness to travel extensively across the designated region. 
• Attendance at customer meetings, industry events, exhibitions, and trade shows as required. 
• Full UK Driving Licence. 
• Flexibility to meet business and customer demands.