Sales Director

SALES DIRECTOR

London, UK

Hybrid

THE RUNDOWN

We're looking for an ambitious Sales Director to lead sponsorship sales across multiple sports properties in Europe. This is a high-impact role responsible for owning the day-to-day commercial relationship with key rights holders, driving new partnership revenue, and taking opportunities from first meeting through to contract signature.

Working alongside our Commercial Development team, who will generate qualified leads, you'll be responsible for converting opportunities into long-term partnerships through exceptional relationship building, consultative selling, and commercial creativity. You'll also leverage your own network of senior brand contacts to unlock new business opportunities.

This is an ideal opportunity for a senior manager or sales lead looking to step into a leadership role with the ambition to grow into leading larger commercial sales teams in the future.

WHAT YOU'LL ACCOMPLISH

• Own Commercial Projects: Take full ownership of sponsorship revenue across a selection of major rights holders, including at least one football client, delivering against ambitious commercial targets.
• Lead Sales from First Meeting to Close: Own the entire sales process for your accounts - from initial discovery meetings through proposal development, negotiation and contract completion. Closing deals is the most critical aspect of this role.
• Build Trusted Client Relationships: Become a trusted commercial advisor to your rights holder clients, understanding their objectives and representing their interests with professionalism and credibility.
• Deliver Market-Leading Commercial Solutions: Work closely with our Commercial Strategy, Data and Design teams to build compelling partnership propositions that combine strategic insight, creativity and measurable business outcomes.
• Shape Our Culture: Contribute to a fast-paced, entrepreneurial environment by leading through example, sharing best practice and maintaining a positive, high-performance mindset.

WHAT YOU'LL BRING (E = Essential, D = Desirable)

• 10+ years' experience in sponsorship sales within European football or the wider sports industry (E)
• Proven track record of consistently delivering and exceeding commercial revenue targets (E)
• Demonstrable success managing complex sponsorship sales processes from first meeting through to signed agreement (E)
• Strong existing network of senior marketing and commercial decision-makers across brands (E)
• Sophisticated understanding on the inner workings of businesses across multiple industry sectors and how sport can support real return for them (E)
• Outstanding relationship-building skills with the ability to establish trust quickly with clients and partners (E)
• Highly consultative sales approach, combining commercial insight with creativity and emotional storytelling (E)
• Entrepreneurial mindset with the resilience and drive to thrive in a fast-moving business (E)
• Willingness to travel internationally as required (E)

WHAT WE OFFER

• Competitive salary
• The opportunity to lead commercial sales for some of Europe's most exciting football properties
• Responsibility and autonomy within a growing global sports marketing business
• The chance to work with world-class brands and rights holders
• Career progression towards leading larger commercial sales teams
• A collaborative, entrepreneurial culture where ideas and results are recognised
• International travel and exposure to some of the biggest events in global sport

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, colour, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

ACCOMMODATIONS

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact EuropeRecruitment@playfly.com

Join us in shaping the future of sports sponsorship and making a meaningful impact in the industry. We look forward to welcoming you to the Playfly Sports team!