Salesforce Marketing Cloud Principal

Title: Salesforce Marketing Cloud - Principal

Salesforce I Marketing Cloud , SFMC , Marketing Automation , Customer 360

Location: - London/Manchester office with Hybrid working

Salesforce Marketing Cloud Principal

Slalom is a global, human-centric business and technology consulting firm. We specialise in partnering with organisations that aspire to excellence, helping them tackle complex challenges and achieve transformative results through strategy, technology, and business transformation services. By prioritising people, Slalom creates a unique consulting experience, with a team of strategists and engineers delivering practical, end-to-end solutions that drive impactful outcomes for our clients. We empower people and organisations to dream bigger, move faster, and build better tomorrows for all.

About our role

We have an exciting opportunity for a Salesforce Marketing Cloud Principal to join our Salesforce practice in the UK.

This is a senior leadership role for an experienced Salesforce Marketing Cloud professional who can combine deep platform expertise with consulting leadership, client delivery and commercial growth.

You’ll play a key role in helping our clients transform their marketing, customer engagement and personalisation capabilities using Salesforce Marketing Cloud and the wider Salesforce Customer 360 platform. You’ll work closely with client stakeholders, Salesforce and our Slalom teams to shape strategies, design solutions and lead complex programmes from concept through to delivery.

Alongside delivery, you’ll help us grow our Salesforce Marketing Cloud capability and market presence. You’ll contribute to our go-to-market (GTM) strategy, identify and shape new opportunities, support sales pursuits and build compelling propositions that demonstrate the value Slalom can bring to clients.

This is an opportunity to have a meaningful impact across client delivery, capability development, thought leadership and business growth.

Life as a Salesforce Marketing Cloud Principal

As a Salesforce Marketing Cloud Principal, you’ll operate at the intersection of technology, customer experience and business transformation. You’ll provide strategic and technical leadership across complex Salesforce Marketing Cloud engagements, while helping to develop our proposition and identify new opportunities in the market.

You’ll work with senior client stakeholders to understand their business challenges and translate them into practical, scalable Marketing Cloud solutions. You’ll also act as a trusted advisor, bringing together Salesforce technology, data, marketing strategy and customer experience to deliver measurable outcomes.

Specifically, you will:

Delivery & Client Leadership

• Lead the design and delivery of complex Salesforce Marketing Cloud programmes and solutions across the customer lifecycle.
• Provide senior-level technical and functional leadership across Marketing Cloud engagements, ensuring solutions are scalable, secure and aligned to business outcomes.
• Define Marketing Cloud strategies, architectures and roadmaps aligned to clients’ broader Salesforce and Customer 360 strategies.
• Work closely with marketing, digital, data, technology and business stakeholders to understand requirements and translate them into effective solutions.
• Lead client workshops, discovery sessions, design activities and executive-level discussions.
• Act as a trusted advisor to senior client stakeholders, challenging thinking and identifying opportunities to improve customer engagement and business performance.
• Provide oversight and guidance across solution design, configuration, integrations, data, automation and deployment activities.
• Identify delivery risks and dependencies and work collaboratively with teams to resolve them.
• Ensure delivery teams maintain high standards of quality, governance and Salesforce best practice.
• Support and mentor Salesforce Marketing Cloud consultants, architects and other team members, helping to build capability across the practice.

Growth, GTM & Market Development

• Help define and execute Slalom’s Salesforce Marketing Cloud go-to-market strategy in the UK.
• Identify new client opportunities and help build a strong pipeline of Marketing Cloud-led engagements.
• Partner with account teams and Salesforce to identify client needs and shape propositions that address them.
• Lead or support sales pursuits, proposals, RFPs and client presentations, bringing strong Marketing Cloud expertise and commercial insight.
• Develop compelling propositions, offerings and points of view that differentiate Slalom in the Marketing Cloud market.
• Build strong relationships with Salesforce stakeholders and contribute to joint go-to-market activity.
• Engage with existing and prospective clients to understand their marketing, customer experience and technology priorities.
• Represent Slalom externally through industry events, client roundtables, thought leadership, content and other market-facing activities.
• Stay close to developments across Salesforce Marketing Cloud, Data Cloud, Agentforce, Customer 360 and the wider Salesforce ecosystem and identify opportunities to bring these capabilities to our clients.
• Contribute to the continued growth and maturity of Slalom’s Salesforce Marketing Cloud capability.

People & Practice Leadership

• Act as a senior leader and role model within the Salesforce practice.
• Help attract, develop and retain high-calibre Salesforce Marketing Cloud talent.
• Coach and mentor colleagues, supporting their technical, consulting and career development.
• Share knowledge, reusable assets, approaches and best practices across the Salesforce practice.
• Contribute to capability development, including methodologies, accelerators, propositions and delivery frameworks.
• Promote our people-first mentality and be an advocate for diversity, equity and inclusion across our teams.

What You’ll Bring

• Significant experience delivering Salesforce Marketing Cloud solutions within a consulting, systems integration or complex enterprise environment.
• Strong hands-on knowledge of Salesforce Marketing Cloud, with experience across relevant capabilities such as Email Studio, Journey Builder, Automation Studio, Contact Builder and Personalisation.
• Strong understanding of customer data, segmentation, personalisation, customer journeys and marketing automation.
• Experience working with the wider Salesforce ecosystem and understanding how Marketing Cloud integrates with platforms such as Salesforce Data Cloud, Sales Cloud and Service Cloud.
• Experience leading complex Salesforce programmes and working with senior client stakeholders.
• Strong consulting skills, with the ability to translate business and marketing challenges into practical technology solutions.
• Experience contributing to or leading sales pursuits, proposals, account growth or go-to-market activity.
• A track record of building trusted relationships with clients and technology partners.
• Strong communication, presentation and stakeholder management skills, with the confidence to engage at C-suite and senior leadership level.
• Experience mentoring and developing consultants and contributing to the growth of a Salesforce capability.
• A passion for customer experience, digital transformation and the role technology can play in creating better outcomes for organisations and their customers.
• Salesforce certifications relevant to Marketing Cloud would be highly desirable.

We have a question for you...

Can you imagine a world in which you can truly love your life and your work? Well, we have some good news – creating that world and making this vision a reality is what we get out of bed for; it’s our north star.

But what do we really mean when we talk about loving your life and your work? Let’s look at the ways in which we help our team members to achieve this – and the ‘how’.

Deep connections, better outcomes

We have deep relationships with leading technology partners and they love us for our innovative and outcome-based approach. Our people are passionate about solving our clients’ problems using the technology that’s the best solution for them.

As a Salesforce Marketing Cloud Principal, you’ll have the opportunity to build deep relationships with both clients and Salesforce, helping organisations unlock the value of their customer data and create more meaningful customer experiences.

What’s more, we’re there to work side-by-side with our client teams to enable them for success long after we’ve gone. We’re all about momentum that outlasts us.

Flexibility

Life is busy, and we understand that. Our team often juggles work, family, personal commitments, and crucial client obligations. We prioritise supporting our people in balancing what matters to them while ensuring we meet our client commitments.

Flexibility is key, as we sometimes need to adapt to meet client needs. This way, our team can work on high-impact projects they’ll love, knowing they have the flexibility to manage their personal and professional lives effectively.

People-first

Great solutions start with great people. At our employee-led company, your voice matters, and we love to hear your feedback. By leading with kindness, empathy, and striving for equity, we create better experiences for everyone.

Our culture encourages passion, adventure, adaptability, and diverse thinking. Inclusion, diversity, and equity are our top priorities, empowering our team to be their best selves. Together, we can create a great future by working collaboratively and supporting each other.

Rewards

There’s no shying away from it - the compensation and benefits on offer have to be competitive too, right? We know that. That’s why we have a dedicated team working with our leaders to ensure our packages are fair, competitive, and rewarding!

Who are we... We are Slalom!

Slalom is a fiercely human business and technology consulting company that leads with outcomes to bring more value, in all ways, always. From strategy through delivery, our agile teams across 52 offices in 12 countries partner with clients to co-create powerful customer experiences, modern ways of working and meaningful impact.

What sets us apart? We believe work should be challenging and fulfilling, not perfect, but possible. That's why we prioritise purpose, flexibility, connection and recognition so our people can thrive and love what they do, most days.

We’re honoured to be consistently recognised as a great place to work, including being one of Fortune’s 100 Best Companies to Work for nine years running. Read more at Slalom.com.

Want to learn more?

Why not apply?

We would love to hear from you!

Slalom prides itself on helping our team members thrive in their work and life. As a result, Slalom is proud to invest in our team members with competitive and innovative benefit programs and services that meet the unique needs of our diverse workforce.

If you require any assistance with regards to reasonable adjustments during the recruitment process, please do not hesitate to contact us – we will always be happy to help.

Salesforce Marketing Cloud Principal , Salesforce Marketing Cloud , SFMC , Marketing Automation , Customer 360 , Data Cloud , Journey Builder , Salesforce Consulting , GTM , Digital Transformation