Segmentation Analyst
London Area, United Kingdom Contract Posted 1 week ago
Segmentation Analyst (CDP & Audience Strategy)
London (Hybrid)
We’re hiring a hands-on Segmentation Analyst to own how audiences are defined, built, and activated across the marketing ecosystem.
This role is for someone who already works in a CDP or CRM environment, building lifecycle and behavioural segments that directly power personalisation, journeys, and campaign performance.
What You’ll Do
- Design and evolve segmentation frameworks across acquisition, engagement, and retention
- Build behavioural, lifecycle, and value-based audiences in a CDP
- Define clear audience logic (who’s in/out, rules, refresh cadence)
- Enable CRM and journey teams with activation-ready audiences
- Partner with analytics on testing, performance, and optimisation
- Own audience quality, overlaps, and governance
What We’re Looking For
- Proven experience owning segmentation in a CDP or marketing platform
- Strong understanding of lifecycle marketing and audience strategy
- Experience building actionable segments for CRM/journeys/media
- Comfortable working across data, marketing, and MarTech teams
- SQL and understanding of identity resolution / consent (preferred)
Key Traits
- Thinks in audiences, not campaigns
- Highly structured and detail-oriented
- Focused on commercial impact (conversion, retention, value)
