Senior Digital Marketing Manager
Paddington, England, United Kingdom Full-time Posted 3 weeks ago
Bellrock is the trusted challenger in UK property services. Driven by insights, powered by technology, and delivered by talented people, we are redefining how real estate is managed.
Since 2003, our people-first and technology-led approach has helped organisations across the UK transform their estates into high-performance, sustainable environments. Through our integrated service model—spanning Technologies, Consulting, Critical Engineering & Jordon, and Intelligent Asset Care—we deliver compliance, quality, and operational excellence while reducing cost and carbon impact.
Our award-winning Concerto IWMS platform, together with mobile solutions from Mobiess and energy analytics from InMetriks, enables smart, data-led estate management at scale.
Bellrock is looking for a senior digital marketing manager to own and scale our digital performance. This is a role for a hands-on digital marketer who cares about outcomes — improving conversion, accelerating execution, and delivering exceptional customer experiences across every touchpoint. You will own Bellrock’s digital ecosystem — website, search, email, and paid — ensuring it operates as a connected, high-performing growth engine. You will also lead how we embed AI into digital marketing — improving speed, insight, personalisation, and overall performance.
How will you be the change?
We believe every role is essential to providing that peace of mind for our customers - whatever part of the business you’re in. Because every role plays a part in driving us further. And everyone can be the change. That’s how deliver value for our customers, and building systems that lead the way
And as a Senior Digital Marketing Manager with Bellrock, you’ll do it by…
Website Management, User Experience, And CRO
If you’re ready to be the energy that helps us build our business, share our success, and really own it as a Senior Digital Marketing Manager you’ll need…
Working arrangements
We embrace smarter working practices which offer our employees the opportunity to work their hours flexibly and remotely where their roles and business needs allow. In this role, the successful candidate would be required to work from our office based at Paddington - London on a hybrid basis. Working hours are 37.5 per week, Monday to Friday, 8.30am to 5pm.
What can we offer you?
Upon joining Bellrock, you can expect a comprehensive benefits package including:
25 days annual leave plus bank holidays + 1 additional day as a thank you (enjoy it, it’s on us)
Salary exchange pension scheme
Life cover
Paid sick leave
Health Assured employee assistance and wellness program
Enhanced maternity, paternity and adoption leave
Salary sacrifice schemes: Cycle to work
Holiday purchase scheme of additional 5 days per year
Offers and discount scheme designed to save money on everyday shopping and essentials
Healthcare Cashplan
MotorSave Scheme
Refer a friend
Liftshare
Virtual GP
Helping you to shine
We’ve always encouraged new and different perspectives - and that also means making ours a workplace that encourages diverse and unique voices. Where everyone feels welcome, included, and supported to be themselves and achieve more.
So, if you join us, you’ll find an inclusive workplace that recognises your hard work, offers lots of learning and development, flexible and hybrid working, and support for your wellbeing. As well as benefits that can make a difference to your life.
Ready to start shining?
Our people are our passion, so we’re all about helping them to shine. That means putting everything in place for you to have a rewarding career with us. So you can go far in your career, with us behind you. And our business will grow, too. So, if you’re ready to start your career journey with Bellrock we’re ready to welcome you. It’s a great place to be - the light, the energy, the solution. You.
Apply today.
Since 2003, our people-first and technology-led approach has helped organisations across the UK transform their estates into high-performance, sustainable environments. Through our integrated service model—spanning Technologies, Consulting, Critical Engineering & Jordon, and Intelligent Asset Care—we deliver compliance, quality, and operational excellence while reducing cost and carbon impact.
Our award-winning Concerto IWMS platform, together with mobile solutions from Mobiess and energy analytics from InMetriks, enables smart, data-led estate management at scale.
Bellrock is looking for a senior digital marketing manager to own and scale our digital performance. This is a role for a hands-on digital marketer who cares about outcomes — improving conversion, accelerating execution, and delivering exceptional customer experiences across every touchpoint. You will own Bellrock’s digital ecosystem — website, search, email, and paid — ensuring it operates as a connected, high-performing growth engine. You will also lead how we embed AI into digital marketing — improving speed, insight, personalisation, and overall performance.
How will you be the change?
We believe every role is essential to providing that peace of mind for our customers - whatever part of the business you’re in. Because every role plays a part in driving us further. And everyone can be the change. That’s how deliver value for our customers, and building systems that lead the way
And as a Senior Digital Marketing Manager with Bellrock, you’ll do it by…
Website Management, User Experience, And CRO
- Own the Bellrock websites and ensure it delivers a best-in-class digital experience.
- You will manage website performance, develop landing pages that support campaigns, and continuously improve customer journeys through structured CRO experimentation and optimisation.
- You will leverage AI tools and experimentation to accelerate insights, personalise user journeys, and improve conversion performance at scale.
- You will own the technical foundations of SEO and AEO, ensuring the website is optimised for search engines and AI-driven discovery.
- You will continuously evolve strategies to reflect how AI-first search experiences and answer engines are changing user behaviour and discovery patterns.
- You will also partner with content and demand generation teams to ensure content strategies support search performance and audience intent.
- Own the health and performance of Bellrock’s email channel.
- Drive adoption of and optimise workflows and marketing automation to enable faster GTM that delivers targeted, personalised experiences for customers.
- You will incorporate AI-driven segmentation, content generation, and journey optimisation to deliver relevant, scalable, and high-performing lifecycle programmes.
- Bellrock is a HubSpot-first GTM organisation, and this role plays a key part in maximising the platform’s value.
- You will support campaign execution, ensure robust tracking and tagging standards, and help maintain the digital infrastructure that enables effective marketing programmes.
- Ensure digital performance is measurable and transparent.
- You will design and own digital KPIs, reporting dashboards, and performance analysis, translating data into insight and actionable improvements.
- You will identify and implement AI-enabled tools and workflows that enhance campaign execution, insight generation, and reporting efficiency, improving how data is analysed, surfaced, and actioned.
- You will champion best practice across Bellrock’s digital channels.
- You will collaborate closely with marketing teams to improve digital execution, develop SOPs and guidance, and influence how digital channels are used across the organisation.
- You will also coach and develop one digital marketing specialist while helping build digital capability across the wider team.
- You will act as a champion for AI adoption within marketing, developing practical use cases, setting standards, and upskilling the team to embed AI into day-to-day workflows and decision-making.
If you’re ready to be the energy that helps us build our business, share our success, and really own it as a Senior Digital Marketing Manager you’ll need…
- Proven experience in digital marketing with strong hands-on channel ownership.
- A track record of improving website performance through CRO and user journey optimisation.
- Strong experience with HubSpot and marketing automation platforms.
- Practical knowledge and demonstrable experience of technical SEO and AI search performance optimisation.
- Experience managing email marketing programmes, nurture sequences, workflows, and marketing automation.
- Proficiency and experience with digital marketing tools such as Google Ads, LinkedIn Ads, Google Analytics, or similar platforms.
- Experience with CMS platforms such as Webflow or WordPress.
- Highly organised with the ability to manage multiple concurrent campaigns aligned to business development activity
- Analytical, data-driven mindset with strong reporting and dashboarding capability
- Demonstrable experience using AI tools and platforms to enhance digital marketing performance, including content creation, campaign execution, personalisation, and analytics.
- Strong interest in emerging AI capabilities and a practical mindset for applying them to real marketing challenges and workflows.
Working arrangements
We embrace smarter working practices which offer our employees the opportunity to work their hours flexibly and remotely where their roles and business needs allow. In this role, the successful candidate would be required to work from our office based at Paddington - London on a hybrid basis. Working hours are 37.5 per week, Monday to Friday, 8.30am to 5pm.
What can we offer you?
Upon joining Bellrock, you can expect a comprehensive benefits package including:
25 days annual leave plus bank holidays + 1 additional day as a thank you (enjoy it, it’s on us)
Salary exchange pension scheme
Life cover
Paid sick leave
Health Assured employee assistance and wellness program
Enhanced maternity, paternity and adoption leave
Salary sacrifice schemes: Cycle to work
Holiday purchase scheme of additional 5 days per year
Offers and discount scheme designed to save money on everyday shopping and essentials
Healthcare Cashplan
MotorSave Scheme
Refer a friend
Liftshare
Virtual GP
Helping you to shine
We’ve always encouraged new and different perspectives - and that also means making ours a workplace that encourages diverse and unique voices. Where everyone feels welcome, included, and supported to be themselves and achieve more.
So, if you join us, you’ll find an inclusive workplace that recognises your hard work, offers lots of learning and development, flexible and hybrid working, and support for your wellbeing. As well as benefits that can make a difference to your life.
Ready to start shining?
Our people are our passion, so we’re all about helping them to shine. That means putting everything in place for you to have a rewarding career with us. So you can go far in your career, with us behind you. And our business will grow, too. So, if you’re ready to start your career journey with Bellrock we’re ready to welcome you. It’s a great place to be - the light, the energy, the solution. You.
Apply today.
