Senior Product Marketing Manager [AQ-15324]

Our esteemed client, a leader in its industry, is seeking exceptional talent to join their dynamic team. Partnered with Aquent, we are dedicated to connecting top professionals with roles that drive significant impact and foster growth.

Are you a strategic marketing leader ready to make a profound impact on large-scale operational initiatives across diverse markets? We are seeking a visionary Senior Marketing Manager to spearhead complex marketing programs, driving critical talent acquisition efforts for our client’s core operations. This is an unparalleled opportunity to define strategy, execute with precision, and influence outcomes that directly enable the seamless functioning of vast logistical networks. You will own end-to-end marketing readiness, develop robust activation frameworks, and implement quality initiatives that directly impact the ability to staff operations at scale.

What You’ll Do

• Own end-to-end marketing readiness for major platform migrations and product launches across various markets, including stakeholder alignment, monitoring frameworks, go-live coordination, and hypercare.
• Define and operate marketing activation logic that translates operational risk signals (e.g., fill rate projections, daily targets) into responsive marketing actions with clear triggers, escalation paths, and deactivation criteria.
• Build and maintain comprehensive marketing measurement frameworks, including efficiency metrics (marketing cost per hire), quality metrics (usable application ratios), and channel-level performance tracking.
• Author risk assessments and strategic narratives for senior leadership, providing data-backed analysis that informs investment decisions and technology team requirements.
• Lead cross-functional workshops and discovery sessions to align marketing, operations, risk management, and field teams toward shared outcomes.
• Manage the full lifecycle of complex marketing initiatives, from defining strategy and negotiating resources to influencing partner team roadmaps and making trade-offs between short-term needs and long-term sustainability.
• Develop and maintain pacing models and activation Standard Operating Procedures (SOPs) that enable data-driven budget allocation and standardized ways of working across markets.
• Identify and implement process improvements, automating manual workflows, shifting activation timelines earlier, and holding partner teams accountable for delivery.
• Monitor marketing performance across markets, reviewing daily/weekly reports, identifying metric breaches, and triggering activation or escalation as needed.
• Make activation decisions using RAG (Red/Amber/Green) classification logic based on projected fill rates and daily hiring targets.
• Maintain and update pacing sheets using channel analytics, application data, and day-of-week distribution models.
• Collaborate with operations, risk management, and analytics stakeholders across markets, representing marketing in cross-functional forums.
• Present data-driven recommendations to senior stakeholders, translating complex funnel data into clear narratives.
• Manage regular reporting cadences and proactively surface insights that influence strategy.
• Coordinate with performance marketing, agency management, and creative teams on campaign execution aligned to activation logic.
• Support new market readiness activities, adapting existing frameworks and templates for expansion markets.
  
  

What You’ll Bring

Must-Have Qualifications:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Strong experience in product marketing, performance marketing, marketing operations, or marketing analytics.
• Demonstrated ability to build marketing measurement and activation frameworks from scratch.
• Experience managing complex, multi-stakeholder initiatives across multiple markets or business units.
• Strong analytical skills, comfortable building reporting from multiple data sources (e.g., web analytics, CRM, campaign platforms) and translating data into strategic recommendations.
• Experience presenting to and influencing senior leadership (Director+).
• Excellent written communication skills, with the ability to produce clear narratives, risk assessments, and strategic documents.
• Proven ability to operate independently with limited guidance in ambiguous, fast-paced environments.
• Fluent in English.
  
  

Nice-to-Have Qualifications

• Experience in talent acquisition marketing, employer branding, or recruitment marketing.
• Familiarity with high-volume hiring environments (e.g., operations, logistics, retail operations).
• Understanding of risk management frameworks and how marketing integrates with operational planning.
• Experience with Marketing Mix Modelling (MMM) or marketing efficiency optimization.
• Experience working across European markets with awareness of localization requirements.
• Knowledge of data querying tools.
• Project management experience with demonstrated ability to pick up live workstreams mid-flight.
  
  

Client Description

Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment… the list goes on. Despite being primarily digital, their aim is to be the most customer-centric company in the world.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.