Senior Product Marketing Manager

Own the go‑to‑market product strategy for a newly unified proposition built through acquisition and innovation.

Role Overview:

This is a rare opportunity to shape a newly consolidated platform at a pivotal moment in its evolution.

Following a series of strategic acquisitions, Defaqto is bringing together multiple adviser technology products into one unified proposition: Defaqto Unity. This is a highly strategic role where you’ll influence senior stakeholders, align cross-functional teams, and help shape both the Unity proposition and the broader Defaqto brand.

What you'll do

As Senior Product Marketing Manager, you’ll own the end-to-end go-to-market strategy — defining how we position the platform, who we target, and how we launch and scale it. You’ll play a central role in transforming complexity into clarity, creating a cohesive narrative from multiple products, brands and stakeholder perspectives.

Proposition strategy and positioning

• Define the positioning, value proposition and messaging framework for Defaqto Unity
• Translate a complex, multi-product proposition into a simple, compelling market story
• Establish Ideal Customer Profiles (ICP), segmentation, personas and key use cases
• Analyse the competitive landscape to ensure clear differentiation in the adviser technology market

Go-to-market strategy and launch

• Own the go-to-market strategy, including launch phasing, channels and success metrics
• Partner with sales and customer success to develop impactful enablement materials
• Track performance post-launch and continuously refine approach based on insight and feedback

Brand and identity

• Lead the consolidation and rebranding of acquired products into a unified brand architecture
• Ensure consistency across product messaging, digital platforms and customer touchpoints
• Contribute to the evolution of the Defaqto master brand as the Unity proposition grows

Stakeholder alignment and leadership

• Act as the senior marketing voice for the adviser proposition
• Build strong relationships across product, sales, and leadership teams
• Provide strategic direction and guidance to the wider marketing function on Unity-related activity

Qualifications / Training

• Degree in Marketing, Communications or a related field (or equivalent experience)

Knowledge

• Strong understanding of B2B SaaS go-to-market strategy
• Knowledge of positioning, segmentation and proposition development
• Familiarity with the UK financial adviser market is advantageous
• Understanding of brand architecture and multi-product environments

S

kills

• Ability to develop positioning and messaging from first principles
• Excellent written and verbal communication
• Strong stakeholder management and influencing skills
• Highly structured thinker, comfortable managing complex programmes

Experience

• 7+ years’ experience in product marketing or a similar strategic marketing role
• Proven track record of leading go-to-market strategy for complex propositions or product launches
• Experience of working across multiple products, particularly in post-acquisition environments
• Exposure to brand development or rebranding initiatives

Approach to work

• Highly autonomous and proactive
• Comfortable operating in ambiguity and making decisions with incomplete information
• Able to balance strategic thinking with hands-on delivery
• Collaborative mindset with the confidence to challenge and influence
• Aligned to our values: Think Big, Be Bold, Own It, Team Up and Be A Star

Location:

This is a hybrid working role from our London office. You'll working from the office with colleagues 2 to 3 times a week with occasional visits to our Haddenham office.

Right to Work:

Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.