Social & Community Manager
Manchester, England, United Kingdom Full-time Posted 1 week ago
Department: Marketing
Employment Type: Full Time
Location: Manchester
Description
We are looking for a highly ambitious Social & Community Manager to lead strategy and growth across all social media channels, while building and managing a team of best-in-class social marketers. This role will act as the brand’s voice globally, nurturing our community across all platforms to deliver the REFY experience at every touchpoint.
The Social & Community Manager will be responsible for driving growth and engagement across key platforms, identifying new opportunities within the evolving social landscape, and ensuring our approach remains aligned with REFY’s brand ethos. Acting as a key link between our audience and internal teams, this role will ensure customer insights are consistently fed back into the business to evolve our understanding of the REFY community.
Working closely with the brand, creative and customer teams, they will elevate the digital experience and strengthen how our audience connects with REFY.
Key Responsibilities
Social Strategy & Planning
Employment Type: Full Time
Location: Manchester
Description
We are looking for a highly ambitious Social & Community Manager to lead strategy and growth across all social media channels, while building and managing a team of best-in-class social marketers. This role will act as the brand’s voice globally, nurturing our community across all platforms to deliver the REFY experience at every touchpoint.
The Social & Community Manager will be responsible for driving growth and engagement across key platforms, identifying new opportunities within the evolving social landscape, and ensuring our approach remains aligned with REFY’s brand ethos. Acting as a key link between our audience and internal teams, this role will ensure customer insights are consistently fed back into the business to evolve our understanding of the REFY community.
Working closely with the brand, creative and customer teams, they will elevate the digital experience and strengthen how our audience connects with REFY.
Key Responsibilities
Social Strategy & Planning
- Own and develop REFY’s Organic Social Media strategy to drive growth and engagement across existing and emerging platforms that align with wider marketing and business objectives
- Set clear and ambitious KPI’s and deliver regular reporting (weekly, monthly, quarterly) with actionable insights
- Partner with the Brand team on key REFY calendar moments and product launches to map out strategy across all platforms
- Plan and deliver a social and community calendar of events and social activations (digital and physical) to maintain engagement beyond campaign periods (including REFY tester and in-house focus groups with our Product Development Team)
- Lead social content direction in collaboration with Creative and Brand teams to ensure all output is platform relevant and community first
- Identify future trends and pitch these into the wider creative and brand teams to ensure we remain leaders within the social media landscape
- Brief and manage content production across internal teams and external partners (photographers, videographers, content creators)
- Own copywriting across social channels, ensuring a consistent tone of voice
- Establish clear feedback loops with Creative to optimise content based on performance insights
- Collaborate with Influencer and PR teams to ensure creator content is aligned with brand and platform needs
- Build, manage and develop a high-performing social team, ensuring clear ownership across platforms
- Mentor and support team members across content, reporting and best practices
- Oversee team workflows to ensure efficient delivery and prioritisation
- Oversee community management across all platforms, ensuring a consistent and elevated brand voice
- Monitor sentiment and identify opportunities to proactively engage and strengthen the community
- Partner with Customer Care teams to ensure alignment in tone of voice and customer experience
- Translate community feedback and trends into actionable insight for internal teams
- Own performance tracking across all social channels, focusing on growth, engagement and content effectiveness
- Use data and insights to continuously refine strategy and content direction
- Stay informed on platform updates, algorithm changes and industry best practices
- 4+ years experience working in social media marketing in-house for a brand
- 2-3 years experience managing a team of 3+ people
- Experience within the beauty industry preferable
- Ability to develop wider and channel specific strategies that drive acquisition and engagement in a measurable and meaningful way
- Comprehensive understanding of Social Media reporting tools and Google Analytics
- Excellent copywriting and communication skills
- Analytical and a problem solver
- Keen eye for detail
- 25+ Days Holiday: Start with 25, earn one for every year's service (up to 5)
- Extra Holidays: Option to buy up to 5 additional days.
- Sabbatical Leave: Take up to 3 months off after 4 years of service.
- Community First Day: A day to support a cause you love.
- Bonus Scheme: Rewards for your hard work and success.
- Family Leave: Enhanced support for new parents.
- EV Scheme: Drive electric with salary sacrifice options.
- Financial Coaching: Guidance to boost your money mindset.
- Flexible Religious Holidays: Flexibility to honour days that matter to you.
- Flexible Working: Flexi start and finish times with the option to work one day per week from home.
- REFY Product Perks: Annual allowance, exclusive discounts, and be the first to try new REFY products before any launches!
- Regular Social Events: Team-Building days and seasonal parties.
- Career Growth: Tailored training and development opportunities.
- Vitality Health Insurance: Health coverage with added benefits.
