Social Media Manager

ABOUT SHAN

Shan Hanif is the Founder and CEO of Genflow, one of the world's leading creator agencies working with some of the biggest names in content creation, including Iman Gadzhi, Chris Williamson, Grace Beverley, Jun Yuh, Ali Abdaal, James Smith and many more.

Shan creates content focused on business strategy, the creator economy, entrepreneurship, and personal growth, sharing his insights across YouTube & Instagram.

ABOUT THE ROLE

We're looking for a highly organised, platform-savvy Social Media Manager to take full ownership of Shan's personal social channels. Shan drives the strategy your job is to make sure everything runs smoothly behind the scenes: content is planned, produced, scheduled, and published consistently, the team is held accountable, and the channels are growing.

The ideal candidate has strong hands-on social media experience whether that's from branded content, agency, personal branding or creator accounts and a genuine understanding of what performs on Instagram and other short-form platforms.

You're comfortable editing in-app, briefing creatives, managing a calendar under pressure, and turning performance data into clear weekly updates.

KEY RESPONSIBILITIES

Content & Calendar Management

• Own and manage Shan's master content calendar across Instagram & YouTube.
• Ensure all content is planned, briefed, reviewed, approved, edited, scheduled and published on time.

Editing & Publishing

• Edit and publish short-form content directly using EDITS (in-app editing tools) - this is a core part of the role.
• Repurpose long-form content (YouTube, podcasts, interviews) into Reels, carousels, stories and platform-native posts.
• Schedule and publish content across all platforms.

Community & Research

• Manage comments and DMs across all platforms.
• Research other creators and relevant accounts to identify content opportunities, trends and what Shan should be posting.
• Manage Shan's following strategy, identifying the right accounts to engage with strategically.

Cross-Team Coordination

• Act as the central point of contact between Shan and the wider content team: video editors, graphic designers, scriptwriters.
• Brief team members on upcoming content requirements, deadlines and platform specs.

Reporting

• Produce weekly social analytics reports covering key performance metrics across short-form platforms.
• Translate data into actionable insights that inform content decisions and track progress against growth targets.

ABOUT YOU

Experience & Skills

• Proven hands-on experience managing short-form social media content; background in branded content, creator or agency environments all considered.
• Comfortable editing and publishing content directly using EDITS and native in-app tools, particularly within Instagram.
• Experience working alongside video editors, graphic designers and other creative team members.
• Strong ops mindset: you build systems, hold others to timelines, and take ownership without being chased.
• Deep familiarity with Instagram and short-form content platforms, including platform-specific best practices, formats and algorithms.
• Strong sense of what performs: trends, hooks, pacing and platform-native formats.
• Genuine interest in entrepreneurship, the creator economy and personal brand content.
• Experience repurposing long-form video content into short-form clips and platform-native formats.