Supporter Acquisition Specialist (Maternity Cover)

Job Purpose: To support the development and project manage the delivery of VSO’s international donor acquisition programme – focusing on acquiring and converting new donors across markets and ensuring their onboarding strategies aid retention.

Role Responsibilities:

1.

To engage, convert, acquire and onboard new and warm audiences using multi-channel such as direct dialogue, digital (e.g. journey planning and mapping, email/SMS), and telemarketing aligned to reflect VSO’s Purpose.

2.

Manage VSO’s direct dialogue fundraising programmes, making choices and decisions on a commercial basis to deliver accelerated income growth.

3.

Project management and overview of direct dialogue fundraising in the UK and US (new market) and introducing one other new market in 2027.

4.

Providing clear visibility of relationships and performance, alongside managing and monitoring the performance of suppliers.

5.

Ongoing attrition and KPI monitoring, evaluation, and improvement planning to maximise new donor acquisition and growth VSO’s donor files.

6.

Initiate and proactively help identify new (market appropriate) audiences, campaigns, and acquisition products to engage