TikTok Shop & Affiliate Manager - Freelance/Part-time

About Flora and Curl

Flora & Curl is an established, UK-based textured haircare brand creating plant-powered products for curls, waves and coils. We sell through our own website, Amazon and major retail partners, and we are now focused on turning TikTok Shop into a meaningful, scalable revenue channel.

About the Role

This is a commercial, hands-on role sitting at the centre of TikTok Shop performance. You'll own the storefront, margins, promotions, listings, while building a network of creators and affiliates who can actually sell. We're not looking for someone who manages inbound sample requests and waits for creators to come to us. We want someone who hunts for opportunities, recruits proactively, and treats TikTok Shop like a P&L they're personally accountable for.

Storefront Trading

• Own TikTok Shop P&L: balance gross sales against ad spend, sample costs and affiliate payouts
• Build and manage the trading calendar across product launches, seasonal moments, platform campaigns, promotions and live-shopping opportunities.
• Optimise product listings, titles, descriptions, imagery, bundles, product tagging and mobile-first PDPs to improve traffic and conversion.
• Set up and manage vouchers, discounts, bundles and affiliate commission tiers while protecting product margin.
• Monitor GMV, traffic, conversion rate, average order value, stock cover, cancellations, returns and shop-health metrics; take corrective action quickly.
• Coordinate inventory forecasts, samples and fulfilment with our e-commerce, operations and warehouse teams to meet TikTok dispatch and shipping requirements.
• Identify winning products, offers and content angles, then build repeatable trading plans around them.
• Support live-shopping activity and paid amplification, including Spark Ads and creator authorisation codes, where commercially justified.
• Produce clear weekly and monthly reporting with actions, forecasts and recommendations rather than data alone.

Creator Sourcing & Management

• Identify, recruit and onboard TikTok Shop creators in the textured hair community (curls, waves and coils)
• Run consistent, weekly outbound creator outreach; manage open and target collaboration campaigns
• Assess creators using audience fit, content quality, engagement, prior sales performance and potential to convert
• Write clear, conversion-focused briefs covering the hook, customer problem, product proof, demonstration and call to action while allowing creators to retain an authentic voice.
• Review creator content performance and provide practical, data-led feedback to encourage strong performers to produce new iterations of winning content.
• Share conversion insights with the in-house organic social team: which hooks and formats convert, so wins get replicated on the main brand account
• Track sample-to-content, activation and sales performance; follow up persistently to increase posting rates and creator output.
• Develop top affiliates into long-term brand advocates through strong relationship management, tailored incentives, commission tiers and early access to launches.

What We're Looking For

• Proven, hands-on experience growing TikTok Shop sales for a consumer brand in the UK, ideally in the beauty/personal care space
• Strong working knowledge of TikTok Shop Seller Center, affiliate tools, Open and Target Collaborations, shop campaigns and compliance metrics.
• Evidence of commercial results, including GMV growth, creator activation or improved conversion, not only reach, views or viral content.
• Experience sourcing, recruiting and managing a meaningful volume of creators and affiliates.
• Experience owning a channel P&L or digital retail budget — margins, platform fees, marketing cost structures
• Confidence using performance data to make decisions and communicating what should happen next.
• Strong outreach, negotiation, relationship-management and creator-briefing skills.
• Excellent organisation and follow-through across multiple creators, samples, campaigns and deadlines.
• A proactive, resourceful and test-and-learn mindset; you spot and pursue opportunities without waiting to be directed.
• Clear written and verbal communication and the ability to collaborate across e-commerce, social, paid media, operations and customer care.

Working relationships

You will work closely with our organic social, communications, paid media, operations and customer-care teams. You will be expected to turn creator and storefront data into clear recommendations that improve both TikTok Shop performance and our wider content strategy.

Why you’ll love working with us

• Join a small, passionate team making waves in eco-conscious textured haircare.
• Creative freedom to experiment and grow your skills.
• Opportunities to attend shoots, events, and brand activations.
• Be around other team members who are equally passionate.
• Receive free haircare products for you, family members and friends (need we say more?).

What we can offer in return:

✨ Health & wellbeing programme

⛑️ Private medical insurance with optical cover

🦷 Private dental insurance

🖥️ Home office set up support and ergonomic assistance

🎮 Team social events and activities

🫂 Local meet-up budget with your colleagues

🗓️ 26 days + birthdays off, on top of bank holidays

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To apply, please use this link or e-mail joinus@floracurl.co.uk and include a cover letter which details why you’re the ideal candidate for this role. Make sure the phrase 'curl power' is included in your cover letter.