YouTube Channel Manager (Sports/Entertainment)

Job Description

We’re looking for a strategic YouTube expert to join Jungle Creations as a YouTube Channel Manager (Sports / Entertainment).

Working at the intersection of content, audience growth, data and culture, this role is responsible for defining channel strategy, shaping content direction and driving sustainable audience growth across a portfolio of sports, entertainment and talent-led properties.

Partnering with creatives, editors, strategists and insight specialists, the YouTube Channel Manager will turn audience behaviour and platform insights into high-performing content strategies that maximise reach, watch time, engagement and revenue.

From archive-led programming and original content franchises to Shorts ecosystems and live moments, this role requires someone who understands how to transform content into a thriving media property.

The ideal candidate will have a proven track record growing and monetising YouTube channels within sports, entertainment, broadcast, creator or publisher environments, alongside a deep understanding of audience behaviour, content packaging and YouTube's evolving ecosystem.

What Success Looks Like

• YouTube Channels demonstrate consistent growth across monetisation, subscribers, watch time, retention and engagement.
• Content strategies are driven by audience insight and performance data rather than intuition alone.
• Archive, original and always-on content work together to create sustainable audience growth.
• Teams have clear channel direction, stronger editorial focus and a more effective publishing rhythm.
• Clients feel the difference in the quality of strategic thinking, channel leadership and performance delivery.
• New content franchises and formats emerge that create repeat viewing habits and audience loyalty.
• Channels become stronger commercial assets through increased scale, audience value and monetisation opportunities.
• The organisation develops a reputation for building category-leading YouTube destinations within sports and entertainment.
  
  

Job Requirements

Experience & Skills

• 5+ years' experience managing and growing YouTube channels within sports, entertainment, creator, publisher or media environments.
• Proven track record delivering audience growth, engagement and channel performance improvements.
• Deep understanding of YouTube's algorithm, audience development principles and platform best practices.
• Extensive experience developing YouTube-first content strategies in sports and entertainment spaces.
• Strong understanding of content packaging, including thumbnails, titles and audience retention techniques.
• Experience using YouTube Studio and other performance measurement tools to drive decision-making.
• Strong project management skills with the ability to manage multiple channels and stakeholders simultaneously.
• Excellent communication and presentation skills.
• Highly organised, proactive and comfortable operating in fast-paced environments.
  
  

Job Responsibilities

Content & Performance Optimisation

• Shape YouTube-first content strategies that maximise monetisation, discoverability, engagement and audience retention.
• Lead channel programming, scheduling and publishing operations.
• Provide guidance on content packaging, including thumbnails, titles, metadata and audience retention strategies.
• Establish testing frameworks across formats, publishing strategies and creative approaches.
• Use performance data and audience insights to continuously optimise channel performance.
• Identify opportunities to maximise value from archive content, live moments and cultural conversations.
  
  

Team Leadership & Enablement

• Collaborate with creatives, editors, producers, strategists and social teams to deliver best-in-class content.
• Create clarity around channel priorities, publishing plans and performance objectives.
• Provide guidance and feedback throughout the content development process.
• Act as a senior point of expertise on YouTube growth, audience behaviour and platform best practice.
• Foster a culture of experimentation, learning and continuous improvement.
  
  

Client & Cross-Functional Collaboration

• Lead client workshops, reporting sessions and strategic conversations.
• Act as the primary YouTube expert, helping clients understand platform opportunities and channel performance.
• Work closely with strategy, production, creative and social teams to ensure YouTube thinking is embedded from the outset.
• Identify opportunities to strengthen partnerships, grow accounts and unlock new commercial opportunities.
• Champion audience-first, YouTube-native thinking across the wider business.
  
  

Job Benefits

What’s in It for You?

At Jungle, we value our people and offer a range of perks to enhance your experience with us:

• Free daily breakfast
• Office dog day every Wednesday!
• Pension scheme
• Generous holiday allowance, including your birthday off
• Eye care support
• Access to our Employee Assistance Programme & Mental Health First Aiders
• Generous family-friendly policies
• Regular social events and direct communication with leadership
• Volunteering days
• Recognition schemes and awards
• Long-service awards
• High street discount vouchers
• Cycle-to-work scheme
  
  

Jungle Life - We believe in adding to our culture, not just fitting into it. At Jungle Creations, diversity and inclusion are at the heart of everything we do. We celebrate different perspectives, encourage innovation, and create a sense of belonging where everyone can thrive.

Our Mission

‘We exist to create ideas that get people to thrive online and in the real world.’

Our Values

Collaborate – We work together to achieve great things

Innovate – We push boundaries and find creative solutions

Champion – We support and uplift each other

Our Commitment To Diversity And Inclusion

We are committed to fostering an inclusive environment where all individuals, regardless of background, feel valued and empowered. If you require any extra support or reasonable adjustments during the hiring process, please let us know.