Area Sales Manager - Edinburgh
Licensed sponsor Edinburgh, Scotland, United Kingdom Full-time Posted 1 hour ago
Do you have a proven track record of winning new on-trade business, driving wine volume and value, and building high-impact relationships with key decision-makers in the hospitality industry?
If so, we’d love to hear from you!
The Role
As Area Sales Manager for Edinburgh and East Scotland, you will be the driving force behind Majestic Commercial’s growth in one of the UK’s most vibrant culinary and hospitality markets. From iconic boutique hotels and high-end cocktail bars to premier restaurant groups and lively neighborhood bistros, you will be responsible for targeting and securing new commercial accounts, growing existing account profitability, and delivering an unbeatable level of client service.
Job Specifics
Majestic Wine Group is the UK’s largest end-to-end wines and spirits specialist, operating across retail, on-trade and hospitality through four brands: Majestic Retail, Majestic Commercial, Enotria and Vagabond. Founded in 1980 and backed by Fortress Investment Group, the business has undergone rapid growth through transformation and acquisitions, formally becoming Majestic Wine Group in 2025. With over 200 retail stores, a nationwide on-trade supply network and a growing wine bar estate, Majestic is focused on curating a high-quality, differentiated product range, delivering expert service and expanding its physical and digital footprint across the UK.
Internal Applicant Requirements
On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.
If so, we’d love to hear from you!
The Role
As Area Sales Manager for Edinburgh and East Scotland, you will be the driving force behind Majestic Commercial’s growth in one of the UK’s most vibrant culinary and hospitality markets. From iconic boutique hotels and high-end cocktail bars to premier restaurant groups and lively neighborhood bistros, you will be responsible for targeting and securing new commercial accounts, growing existing account profitability, and delivering an unbeatable level of client service.
Job Specifics
- Contract Type: Full Time, Permanent
- Location: Field Base (Edinburgh & Surrounding regions)
- Reporting To: Regional Sales Manager
- Grade: 6
- Drive New Business Growth: Actively prospect, pipeline, and secure high-value new on-trade accounts across Edinburgh and the wider territory to exceed revenue and margin targets.
- Account Strategy & Portfolio Expansion: Build joint business plans with key trade customers to increase rate of sale, maximize profitability, and continuously optimize their wine and spirits offerings.
- Territory & Market Leadership: Serve as Majestic Commercial's regional ambassador, tapping into Edinburgh’s dynamic hospitality scene, seasonal festival booms, and key trade events.
- Client Retention & Exceptional Service: Maintain strong retention rates across your assigned account portfolio through proactive relationship management, regular staff training, and bespoke wine list support.
- Commercial Insights & Innovation: Work closely with the Head of Sales to execute regional sales plans, sharing market insights, competitive intelligence, and innovation opportunities across the business.
- Brand Building & Activation: Translate brand vision into high-impact activation and point-of-purchase execution that brings our premium wine and spirits portfolio to life.
- Financial Acumen: Demonstrate a thorough understanding of trade pricing, margin structures, customer P&Ls, and commercial terms to land win-win agreements.
- Sales Operations & Alignment: Present strategic updates, account pipelines, and performance forecasts at bi-monthly sales meetings, collaborating cross-functionally across the wider Majestic group network.
- On-Trade Expertise: A minimum of 3 years’ proven sales or business development experience within the drinks, wine, or wider hospitality supply sector.
- Territory Knowledge: Deep understanding of the Edinburgh and regional Scottish on-trade landscape (independent channels, key groups, hotels, and restaurants).
- Product Knowledge: Strong passion for and understanding of premium wine and spirits. WSET Level 2 or 3 Qualification is highly desirable (or equivalent experience).
- Commercial Agility: Solid commercial acumen with direct experience managing customer P&Ls, pricing structures, and contract negotiations.
- Relationship Builder: High energy, self-motivated, and persuasive, with a proven ability to influence key decision-makers (General Managers, Food & Beverage Directors, Sommeliers, and Business Owners).
- Problem Solver: A creative, can-do mindset with the resilience to navigate market challenges and capitalize on emerging industry trends.
- Communication & Structure: Excellent organizational skills, proactive time management across a field-based territory, and compelling presentation skills.
- Competitive salary
- Competitive Bonus
- Up to 20% Staff Discount
- 33 days holiday, including public and bank holidays and we also have a Holiday Purchase Scheme
- Life Assurance (Worth 3 times your annual salary)
- A contributory Company Pension Plan
- Career development opportunities - we are passionate about nurturing our internal talent, offering career progression supported by our excellent in-house training schemes!
- Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, Access to free counselling and support phone line
- Long service rewards
Majestic Wine Group is the UK’s largest end-to-end wines and spirits specialist, operating across retail, on-trade and hospitality through four brands: Majestic Retail, Majestic Commercial, Enotria and Vagabond. Founded in 1980 and backed by Fortress Investment Group, the business has undergone rapid growth through transformation and acquisitions, formally becoming Majestic Wine Group in 2025. With over 200 retail stores, a nationwide on-trade supply network and a growing wine bar estate, Majestic is focused on curating a high-quality, differentiated product range, delivering expert service and expanding its physical and digital footprint across the UK.
Internal Applicant Requirements
- Tenure: Applicants must have a minimum of 12 months of continuous service with the business.
- Peak Notice (Retail Staff): If selected from a retail role, your official start date in this position will be scheduled after Peak trading finishes.
- Line Manager Endorsement: Required prior to application
On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.
