B2B Marketing Lead
B2B Marketing Lead
Ready to level up your career? This is an exciting opportunity to join the Marketing team at Airtime at a time of rapid product innovation and growth.
Airtime isn't just another rewards platform, we’re a data-driven powerhouse reshaping how millions of people save money and how the world’s biggest brands connect with their customers through seamless everyday shopping.
We turn transactional data into actionable insights using industry leading technology . By blending analytics with pure creativity, we help retail giants truly understand their customers, boosting loyalty and driving revenue along the way.
Why Airtime?
- We’re growing fast: We constantly launch slick new features to keep our massive member base and brand partners smiling.
- We’re obsessed with innovation: It’s what keeps us ahead of the pack.
- We crush goals together: We hold ourselves to high standards, but we win as a team.
If you’re ambitious, collaborative, and ready to make a real impact, you’ll fit right in.
The Opportunity
We are looking for an ambitious and results-driven B2B Marketing Lead to join Airtime and take ownership of our business-facing marketing strategy. In this role, you will play a pivotal part in refining our market position, elevating our brand presence, and driving commercial growth. You will own campaigns end-to-end, from messaging and content creation to event execution and go-to-market launches, working closely with leadership and sales to position Airtime as a market leader in the performance marketing space.
Who You Are
The ideal candidate is a strategic yet hands-on marketer with a strong B2B toolkit and at least 2 years of experience in a similar role. You bring exceptional communication skills, a creative approach to content, and a proven ability to manage multiple projects simultaneously. You thrive in a dynamic, fast-paced environment and take pride in owning channels and delivering high-impact collateral.
Key Responsibilities
- Positioning & Messaging: Work directly with leadership to define, evolve, and execute Airtime’s overarching B2B positioning to retail industry
- Content & Communication Strategy: Build and implement a comprehensive B2B communication and content strategy aligned with our core positioning.
- Social Media Ownership: Take full ownership of Airtime’s LinkedIn channel, driving brand presence, engagement, and B2B audience growth.
- Sales Collateral & Case Studies: Lead the creation of compelling B2B materials, including sales decks, pitch materials, and impactful customer case studies.
- Events & Conferences: Partner with the sales team to shape our events strategy, driving end-to-end planning, execution, and support for conference attendance and industry events.
- Go-To-Market (GTM): Develop and execute GTM campaigns for key new B2B initiatives, products, and features (such as ACE).
- Cross-Functional Alignment: Partner closely with Sales and Leadership to ensure marketing efforts directly support pipeline generation and business development goals.
- Partner communications: own communications to clients and prospects across all touch points including - newsletter, social media, QBRs, events
Essential Requirements
- Experience: Minimum of 2 years’ experience in a dedicated B2B marketing role (Fintech, tech or MarTech, experience is a plus).
- Content & Copywriting: Outstanding written communication skills with a proven track record in content creation, storytelling, and developing sales assets.
- Channel Management: Hands-on experience owning professional social channels (LinkedIn) and driving organic B2B engagement.
- Event Management: Demonstrated experience planning, executing, and supporting events and industry conferences.
- Project Ownership: Strong organisational and project management skills with the ability to manage campaigns from initial planning through to delivery.
- Collaborative Mindset: Experience working cross-functionally with senior leadership and commercial sales teams.
Desirable Skills
- Experience delivering GTM strategies for new product launches or B2B initiatives.
- Familiarity with sales enablement tools, design software (e.g., Hubspot, Figma), or presentation platforms.
- AI proficient - use tools such as Gemini to multiply your output and effectiveness
- Prior experience in Fintech, payments, performance marketing or open banking spaces.
What You Will Get
We believe great work happens when people feel supported, trusted, and genuinely valued. So, we’ve built a benefits package that’s designed to give you flexibility, support your wellbeing, and help you grow both inside and outside of work.
Reward & Security
- Share options: Be a true part of our success
- Competitive salary
- Life assurance at 5x your salary
Time Off That Matters
- 23 days holiday, plus more with every year you’re here (up to 28!)
- Your birthday off: Go ahead, have a ‘you day’
- Buy extra holiday when you need it (up to 5 extra days)
- A dedicated charity day to give back to causes you love
Flexibility & Balance
- Flexible start times: start between 6:30–10:30am
- Hybrid working: 2-3 days in the office
Health & Wellbeing
- Private medical insurance under a salary sacrifice scheme
- Health cash plan for everyday healthcare
- Virtual GP access for you and your family
- 24/7 support for mental health, counselling, and wellbeing
Growth & Development
- Learning & development budget + dedicated time to actually use it
- Professional accreditation funding
- Real opportunities to learn from experienced colleagues and level up your career
Support Through Life
- Enhanced maternity, paternity & adoption leave
- A culture that understands life happens outside of work
Community & Culture
- Company charity contributions
- Regular team moments that actually feel meaningful (no "forced fun" here)
- A team that values collaboration, curiosity, and just getting things done
The Bottom Line
We’re building a place where you can do your best work without burning out, standing still, or feeling like just another cog in the machine.
Because when you’re supported, everything else follows.
