Brand & Campaigns Manager

Job Title

Brand & Campaigns Manager

Reporting To

Director of Marketing & Experiences

Direct Report

Senior Marketing Executive

Location

London – hybrid working

Berry Bros. & Rudd is more than 325 years old, but we never stand still. As the world’s best and most trusted fine wine and spirits merchant, we are committed to helping our customers drink better, now and in the future. A career at Berry Bros. & Rudd is a unique and rewarding experience, combining the rich background of centuries of history with a modern family-owned culture, built on ambitious plans and with people at its heart.

The job in a nutshell

The role is responsible for developing and delivering integrated marketing campaigns that drive customer engagement, commercial performance and brand growth. Working across multiple teams, the Brand & Campaigns Manager ensures campaign activity, brand storytelling and communications work together to strengthen BB&R's position as the world's most trusted fine wine and spirits merchant.

Who you will work with

• Internal: Marketing, Customer Insights, Design, Content, Buying, Shops, Events
• External: Producers, PR agency, external agencies and partners
• What you will do

Key areas of responsibility

• Co-ordination and project management for all En Primeur, in bond and retail campaigns, across all channels (incl. in store), for wines and spirits. Key responsibilities include:setting overall direction for campaigns, incl. audience targeting, key messaging, comms plans and briefing these into respective teams
• owning the customer’s experience of the campaign from end-to-end
• measuring success through campaign reviews and feeding back learnings into other team members
• keeping senior stakeholders up to date and managing sign offs
• overseeing and helping to run EP tastings at internal and external venues, ensuring these exceed customer expectations
• Owning and creating the overall promotional calendar that details all Customer, Producer and Brand activities, working with various teams and channel managers
• Organisation and management of monthly marketing activity to ensure the commercial, and marketing teams are aligned, and we have well-balanced communications plan each month that will deliver commercially
• Support the ongoing development and evolution of the BB&R brand, ensuring it remains relevant, distinctive and customer-focused.
• Act as a champion of the BB&R brand, ensuring it is represented consistently and effectively across marketing activity, communications and customer experiences, both onsite and offsite.
• Support PR activity and external communications, ensuring alignment with wider brand and campaign objectives.
• Work closely with the Partnerships Manager to ensure partnership activity is aligned to marketing priorities and fully integrated into campaign plans, content calendars and customer communications.
• Champion spirits product marketing, and lead on helping to grow the product category through a compelling marketing plan
• Overseeing the Events, London and Basingstoke shop annual strategy and supporting the marketing executives to implement the day-to-day marketing plans
• Apply established brand standards across all owned marketing activity, working collaboratively with internal teams, agencies and partnersBriefing creative teams and working collaboratively with them to develop reputation-building collateral
• Ensuring that campaign and customer objectives are reflected in final outputs
• Work closely with the Content team to ensure campaigns and brand stories are translated effectively across social media, identifying fresh and channel-appropriate ways to engage audiences.
• Monitor competitor activity and encourage building customer understanding so you and we stay ahead of trends and aware of how the market is evolving.
• Manage the Senior Marketing Executive, with a focus on mentorship and growth
• Manage budget ensuring all costs for owned areas are accurately tracked, POs raised and invoices paid
• Supporting the FMV sales teams with occasional support with creating sales materials to promote producers
• Leading the communications plan for sustainability initiatives through marketing

What you will bring to the role

Your Skills, Knowledge and Behaviours

• Knowledge of how to create and implement seamless and cohesive customer journeys across print, digital and events to achieve specific customer objectives
• Innate understanding of our discerning audience’s mindset and expectations, including solid awareness and/or experience of other brands in the luxury space
• Knowledge of the fine wine market, including key regions, terminology and customer behaviours and expectations
• Solid awareness of competitors and trends in the fine wine and spirits market, both in the UK and globally
• Strong intuition on how creative assets come together to communicate key messages in an engaging and intelligent way which is appropriate for BB&R.
• Excellent communication skills influencing both junior and senior colleagues, cross functional teams and external agencies
• Highly collaborative and diplomatic
• Ability to make sound judgements given limited information and knowing when to ask for guidance
• Excellent attention to detail and organisational skills.
• Willingness to work in a flexible manner, sometimes out of usual offices hours, to support events or achieving deadlines
• High-functioning, proactive individual who can handle stressful situations
• Ability to inspire and motivate other colleagues internally, both within the wider marketing team and across all practice areas
• Proactive and enthusiastic approach, being ready to get stuck in and pick things up quickly
• Understanding of the customer behaviour and analytics used to make decisions
• Ability to rapidly pivot from one project to the next, work well under pressure and manage deadlines
• Good commercial aptitude
• Strong people skills, ability to create rapport and good working relationships
• Supportive and nurturing manager, with experience mentoring junior professionals
• Good knowledge of excel functions for data manipulation (mailing sends, customer data etc)
• Strong budget management skills and understanding

We support our colleagues with a wide range of benefits: 1 Personal Day, Private Medical cover & Health plan, Life Insurance, Pension, Employee Assistance Programme (EAP), generous Employee discount (up to 40% off products), and many more.

Closing date: 23rd October 2026

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.