Brand & Growth Manager (GLOATCO.COM)

Brand & Growth Manager

Location: London (Hybrid)

Salary: In Region of £50,000 (DOE) + Performance Bonus

About GLOAT

GLOAT is a beauty and lifestyle accessories brand on a mission to bring more joy to everyday rituals.

From cosmetic bags and beauty accessories to self-care essentials, we create products that are stylish, functional and thoughtfully designed for modern life.

We’re entering an exciting phase of growth and are looking for a Brand & Growth Manager to help build awareness, create demand and unlock new commercial opportunities.

This is not a corporate brand management role.

We’re looking for someone with true startup DNA. Someone who doesn’t wait to be told what to do, follows through without being chased, spots opportunities before others do, and takes personal responsibility for driving results. You’ll thrive in this role if you enjoy moving quickly, wearing multiple hats, and turning ideas into action.

You’ll work directly with the founders and have a genuine opportunity to influence the future direction of the brand.

The Role

This role sits at the intersection of brand, marketing, partnerships and business development.

You will be responsible for increasing brand awareness, building meaningful partnerships, managing influencer and creator activity, developing new commercial opportunities and helping establish GLOAT as a recognised lifestyle accessories brand.

We’re looking for someone who combines creativity with commercial thinking, brings a strong sense of urgency to their work and is exceptionally organised.

* Support the development and execution of GLOAT’s marketing strategy

* Plan and deliver seasonal campaigns, launches and promotional activity

* Own and manage the marketing calendar

* Ensure consistency across all brand touchpoints

* Monitor performance and identify opportunities to improve results

* Work closely with founders to prioritise high-impact initiatives

Influencer & Creator Marketing

* Build and manage influencer, creator and ambassador programmes

* Identify, recruit and nurture relationships with creators aligned to the brand

* Manage gifting campaigns, paid partnerships and collaborations

* Oversee content delivery and campaign execution

* Track performance and optimise activity based on results

Partnerships & Collaborations

* Identify and secure strategic partnerships with complementary brands

* Develop collaboration opportunities that drive awareness and customer acquisition

* Build relationships with communities, events, media and industry contacts

* Manage collaborations from concept through to launch

Business Development & Commercial Growth

* Identify and pursue new retail, wholesale and distribution opportunities

* Build relationships with buyers and decision-makers across beauty, lifestyle, wellness and gifting sectors

* Explore opportunities within hotels, spas, wellness clubs, corporate gifting and hospitality channels

* Support commercial negotiations and partnership discussions

* Help develop new revenue streams and growth opportunities for the business

Project & Agency Management

* Manage agencies, freelancers and external partners

* Ensure projects are delivered on time and to a high standard

* Maintain clear reporting and accountability across all marketing activities

* Keep multiple projects moving simultaneously with excellent attention to detail

About You

* 3-6 years’ experience in brand marketing, growth marketing, partnerships, business development or related roles

* Experience working within a startup, challenger brand or high-growth consumer business

* Strong understanding of influencer and creator marketing

* Proven ability to build relationships and create opportunities

* Commercially minded with a strong focus on outcomes

* Highly organised and detail-oriented

* Excellent communication and relationship-building skills

* Comfortable working independently and taking ownership

* Able to prioritise effectively in a fast-moving environment

* Naturally proactive, resourceful and resilient

What Success Looks Like

Within your first 12 months, you will:

* Grow awareness and visibility of the GLOAT brand

* Build a network of creators, ambassadors and brand advocates

* Deliver meaningful partnerships and collaborations

* Secure new retail, wholesale or strategic distribution opportunities

* Improve customer acquisition and brand engagement

* Create a consistent pipeline of growth opportunities for the business

Why Join GLOAT?

* Work directly with the founders and shape the future of the brand

* Significant ownership and autonomy

* Fast-moving environment where good ideas become reality quickly

* Flexible hybrid working

* Performance bonus linked to business growth

* Opportunity to grow with an ambitious consumer brand

If you’re excited by the challenge of building a brand, creating opportunities and making a measurable impact, we’d love to hear from you.

GLOAT is a brand of Curated Sourcing.