CRM Executive

The Role

As CRM Executive, you'll help shape how Superdry talks to its customers every day. Using Bloomreach as our core platform, you'll build and send the newsletters, campaigns and automated journeys that reach millions of customers across our markets. You'll also help grow our database, support planning and briefing, and contribute to the reporting that drives smarter decisions.

You Will

• Build, test and schedule email campaigns and newsletters across multiple markets and languages
• Set up and optimise automated journeys, from welcome and abandoned basket to post-purchase and win-back
• QA every send, checking rendering, links, personalisation and tracking before it goes live
• Support CRM calendar planning and write clear briefs
• Build and manage audience segments with the CRM & Insight team
• Support acquisition and data capture online and in-store initiatives
• Help convert new subscribers into first-time and repeat customers
• Report on database growth, list health and acquisition source performance
• Support weekly and monthly reporting on campaign, journey and revenue performance
• Run A/B tests and feed learnings into future campaigns
• Keep our database compliant with GDPR, consent and deliverability best practice

You Are

• Experienced in CRM or email marketing, ideally in retail, fashion or ecommerce
• Hands-on with Bloomreach Engagement
• Confident building campaigns and automated journeys, including dynamic content with Jinja or similar
• A basic HTML user, able to edit and troubleshoot email builds
• Meticulous, with real pride in getting things right first time
• Organised and able to juggle multiple campaigns and deadlines
• Analytical and confident building reports, with an eye for the story behind the numbers
• Interested in growing a customer database through data capture and acquisition
• Up to speed on email best practice, GDPR and consent management
• A clear communicator who works well with design, ecommerce and trading teams
• Curious, and always looking for ways to test and improve
• Passionate about the Superdry brand

Working for Superdry has never been so rewarding…

• 25 days annual leave, plus bank holidays, we also offer a holiday buying scheme
• An additional day off to celebrate your Birthday
• Family is massively important to us, so we have a broad range of family-friendly working policies in place, including enhanced maternity, paternity, and adoption leave
• Company Pension scheme
• All employees are covered by our Life Assurance policy whilst working at Superdry. We feel it’s important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary
• A big staff discount – naturally. Because we know that you love to wear Superdry, you’ll benefit from a 50% discount in store and online
• Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock
• A health cash plan is open to all employees.
• Flexible working and core working hours between 10am – 4pm to help you achieve that all-important work-life balance
• Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.
• A range of learning and development materials to help you in your career and grow with us
• We like to give back, so we allow our employees time off for volunteering work
• A global employee assistance plan in place that you can access anytime you want - it’s free and confidential
• You’ll also have access to a Cycle To Work Scheme
• A range of local discounts with businesses across Gloucestershire

At Superdry, everyone has a voice and we want to hear it. We create environments where individuality can flourish and is celebrated as part of who we are as a brand. We’re incredibly proud that over 90% of our people feel strongly that they can be themselves at work.

We want to meet people with varied backgrounds because we understand that diversity of thought encourages new ideas to thrive, fuelling creativity and enabling us to do better work. We want to build a team which represents a variety of backgrounds, styles, perspectives, and skills; we hire people based on their merit and potential.

We also welcome conversations about flexible working for all roles at Superdry and will always accommodate it where possible.

Please note that some jobs may be closed earlier than the published closing date if we get a high volume of applications. We therefore advise that you complete your application at your earliest opportunity to avoid disappointment.

Who we are

Superdry have been making world-class product for over 20 years, and we’re proud of it. Our mission is to inspire and engage the contemporary style-obsessed consumer, whilst leaving a positive environmental legacy.

Together with our CEO, we have built a brand that has cut through the global apparel market at record speed, taking market share from brands that have existed for decades.

Our brand direction has never been stronger, evolving American Prep to resonate with a new generation of customers.

We are now on an exciting journey having reset our brand returning to our design-led roots and we are looking for talented people to join us.