CRM & Lifecycle Manager

Licensed sponsor London Full-time Posted 3 weeks ago

Ready to level up your career? This is an exciting opportunity to join the Marketing team at Airtime at a time of rapid product innovation and growth.

Airtime isn't just another rewards platform, we’re a data-driven powerhouse reshaping how millions of people save money and how the world’s biggest brands connect with their customers through seamless everyday shopping.

We turn transactional data into actionable insights using industry leading technology . By blending analytics with pure creativity, we help retail giants truly understand their customers, boosting loyalty and driving revenue along the way.

Why Airtime?

We’re growing fast: We constantly launch slick new features to keep our massive member base and brand partners smiling.
We’re obsessed with innovation: It’s what keeps us ahead of the pack.
We crush goals together: We hold ourselves to high standards, but we win as a team.

If you’re ambitious, collaborative, and ready to make a real impact, you’ll fit right in.

The Opportunity

We are looking for a highly strategic and technically proficient CRM & Lifecycle Manager to own our end-to-end member journey. In this role, you will build, execute, and continuously optimise multi-channel campaigns that drive activation, retention, and reactivation. You will also take total ownership of the CRM strategy for Airtime UP, leveraging open banking data to deliver a hyper-personalised premium membership experience.

Our Culture & Who You Are

At Airtime, we thrive in a fast-paced environment where a test-and-learn mentality is built into our everyday DNA. We are looking for someone who is genuinely passionate about CRM and relentlessly member-first. You won't just be executing isolated campaigns; we need a strategic thinker who looks at the bigger picture in terms of lifecycle. You understand exactly how every channel, trigger, and message connects to create a seamless, world-class experience for our members.

Key Responsibilities

Lifecycle lead: Define, build, and execute the overarching lifecycle marketing strategy, taking full ownership of campaigns across the entire user journey:
Onboarding: Drive user activation for Network partnerships and organic Airtime members
Retention & Engagement: Manage recurring touchpoints including monthly spending reports, prize draws, and milestone campaigns (anniversaries, birthdays).
Reactivation: Design targeted win-back flows to re-engage our lapsing and lapsed members.
Airtime UP Strategy: Own the CRM strategy for our premium tier, Airtime UP. Leverage open banking data and insights to deliver highly personalised spending insights and bespoke rewards.
Continuous Optimisation: Implement robust A/B and multivariate testing frameworks to continuously optimise campaign performance and bottom funnel metrics
Stakeholder Reporting: Own monthly CRM performance reporting, presenting actionable insights, campaign results, and strategic recommendations to key stakeholders.
AI Integration: Proactively leverage and integrate AI tools to optimise marketing workflows, scale content creation, and improve campaign personalisation.

Essential Requirements

App-First Experience: Proven track record working in product-led company or mobile app-first.
Complex Journey Building: Extensive experience mapping and building complex, multi-step customer journeys, specifically utilising event-based or API-triggered campaigns.
Omnichannel Execution: Deep hands-on experience deploying campaigns across a diverse channel mix: Email, Push Notifications, SMS, In-App Messages, and Newsfeed.
Technical Personalisation Skills: Strong proficiency in HTML/CSS and dynamic templating languages (e.g., Liquid, Handlebars, Jinja code) to build advanced personalisation rules and conditional logic into campaigns.

What You Will Get

We believe great work happens when people feel supported, trusted, and genuinely valued. So, we’ve built a benefits package that’s designed to give you flexibility, support your wellbeing, and help you grow both inside and outside of work.

Reward & Security

Share options: Be a true part of our success
Competitive salary
Life assurance at 5x your salary

Time Off That Matters

23 days holiday, plus more with every year you’re here (up to 28!)
Your birthday off: Go ahead, have a ‘you day’
Buy extra holiday when you need it (up to 5 extra days)
A dedicated charity day to give back to causes you love

Flexibility & Balance

Flexible start times: Anytime between 6:30–10:30
Hybrid working to perfectly balance home and office life

Health & Wellbeing

Private medical insurance under a salary sacrifice scheme
Health cash plan for everyday healthcare
Virtual GP access for you and your family
24/7 support for mental health, counselling, and wellbeing

Growth & Development

Learning & development budget + dedicated time to actually use it
Professional accreditation funding
Real opportunities to learn from experienced colleagues and level up your career

Support Through Life

Enhanced maternity, paternity & adoption leave
A culture that understands life happens outside of work

Community & Culture

Company charity contributions
Regular team moments that actually feel meaningful (no "forced fun" here)
A team that values collaboration, curiosity, and just getting things done

The Bottom Line

We’re building a place where you can do your best work without burning out, standing still, or feeling like just another cog in the machine.

Because when you’re supported, everything else follows.