Digital Media Planner

Salary band - £35-40K

About Us

Hunterlodge is a UK-based full-service agency with an exciting and fast-growing portfolio of clients across higher education, public sector and commercial brands. We specialise in delivering integrated, insight-driven campaigns that connect audiences with organisations in meaningful ways.

As part of our continued growth, we are looking for a Media Planner to join our team. This is an exciting opportunity for someone with experience in media planning, buying, or digital paid media who is looking to develop their expertise across integrated campaigns spanning digital and offline channels.

At Hunterlodge, we promote a culture of continuous learning, innovation and professional development. Our commitment to excellence ensures we remain at the forefront of the evolving media landscape, delivering outstanding results for our clients.

The Opportunity

This is not a traditional planning role requiring years of media planning experience.

Instead, we're looking for someone who understands how modern digital advertising platforms work and wants to use that knowledge to help shape wider media strategies.

You may currently be working as a:

• Paid Media/Digital Executive
• Paid Social Executive
• PPC Executive

and be looking for an opportunity to move beyond campaign activation into strategic media planning.

You'll use your understanding of platforms such as Google Ads, Meta, LinkedIn and TikTok to help develop integrated media recommendations, while gaining experience across channels such as out-of-home, audio, video and broadcast media.

Role Overview

As a Media Planner, you will help translate client briefs into effective, audience-led media strategies.

Working alongside the wider agency team, you will recommend the most effective channel mix, budgets, targeting approaches and campaign structures to achieve client objectives.

You'll contribute to the planning, buying and delivery of campaigns across both digital and traditional media channels, using performance insights and audience understanding to shape strategic recommendations.

This role offers a unique opportunity to develop from a platform specialist into a multi-channel media planning professional.

Many of our clients operate within the higher education sector, so experience working with universities, student recruitment campaigns or youth audiences would be advantageous.

Key Responsibilities

Media Planning & Strategy

• Develop integrated media plans in response to client briefs and campaign objectives.
• Recommend appropriate channel mixes across paid social, paid search, display, video, audio, out-of-home and broadcast media.
• Use audience insight, market research, campaign performance data and industry trends to inform planning recommendations.
• Help determine budget allocations across channels to maximise effectiveness and efficiency.
• Develop audience-first strategies that balance brand awareness, consideration and conversion objectives.

Digital Media Expertise

• Apply your knowledge of Google Ads, Meta, LinkedIn, TikTok and other digital platforms to inform strategic recommendations.
• Identify platform opportunities, audience targeting approaches and campaign structures that support client goals.
• Translate campaign performance data into planning insights and future recommendations.
• Stay up to date with platform developments, emerging formats and industry trends.

Media Buying & Campaign Delivery

• Support the activation and buying of campaigns across both digital and traditional media channels.
• Build relationships with media owners, publishers and platform partners.
• Negotiate added value opportunities and competitive rates where appropriate.
• Ensure campaigns are delivered accurately, on time and within budget.

Client & Agency Collaboration

• Present media recommendations and campaign rationale to internal teams and clients.
• Explain channel selection, audience targeting and budget allocation decisions confidently.
• Work closely with account management, creative and content teams to ensure campaigns are fully integrated.
• Contribute to campaign reviews, reporting and future planning discussions.

Skills & Experience

Essential

• Minimum 1-2 years' experience in paid media, biddable media or digital marketing.
• Hands-on experience managing campaigns across one or more of the following:
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Strong understanding of audience targeting, optimisation and campaign performance metrics.
• Experience interpreting campaign data and using insights to make recommendations.
• Commercial awareness and an interest in marketing strategy.
• Excellent communication and presentation skills.
• Strong Microsoft Excel and PowerPoint skills.
• Curiosity and enthusiasm for learning about new media channels and planning disciplines.

Desirable

• Agency experience.
• Experience working with universities or within higher education marketing.
• Experience using Google Analytics 4, Looker Studio or similar reporting platforms.
• Exposure to display, video or programmatic advertising.
• Knowledge of out-of-home, audio or broadcast media.

What Success Looks Like

• Producing thoughtful, audience-led media recommendations.
• Successfully translating platform knowledge into broader media strategies.
• Growing confidence across traditional and offline media channels.
• Building strong relationships with clients, media owners and agency teams.
• Contributing strategic thinking that improves campaign performance and effectiveness.

Benefits

• Inclusion in Hunterlodge's profit-share bonus scheme.
• Structured Continuous Professional Development (CPD) programme.
• Training across media planning, buying and strategy disciplines.
• Opportunity to work across both digital and traditional media channels.
• Exposure to leading universities and national brands.
• Supportive and collaborative team environment. Clear career progression within a growing agency.