Event Marketing Manager

Job Title: Event Marketing Manager

Reports to: Director of Marketing

Location: London, UK (Hybrid)

A Little About Us

IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading " must-attend” events in every industry.

What Will I Be Working On?

• As an experienced marketer, you’ll already know that typical days can vary, but here’s a summary of what you can expect as our Events Marketing Manager:
• Developing outstanding and creative marketing strategies for your portfolio; you will have complete bottom-line marketing responsibility for every event you work on
• Working across a variety of channels to identify new prospects and increase brand awareness including but not limited to email marketing, social media, SEO and PPC
• Take the lead in creating and managing long-term and effective partnerships with leading associations, publications and influencers globally
• Proactively nurture all prospects and past customers to increase revenue and deliver on targets
• Preparing enticing and informative copy l from event launch to event end; testing new ways to communicate to our key audiences and reporting on successes
• Establishing close working relationships with key stakeholders including our expert speakers and innovative sponsors to gain their buy-in to promote our events through their networks
• Enthusiastically reviewing the impact of marketing campaigns and activities and using this data to identify future opportunities or challenges

What Can I Bring to the Team

• 3+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
• Have a proven track record of effectively managing marketing campaigns including email marketing, social media, stakeholder engagement, media partners, data management and analysis
• An exceptional communicator and team player who can clearly connect ideas, and outcomes whilst working effectively with a variety of departments and seniority levels
• Excellent copy writing across a variety of mediums that excites our community and encourages them to engage with our events
• A data-driven and commercial mindset with experience in managing marketing budgets effectively and delivering ROI for maximum profit gain
• A creative problem-solver who will dig into the details before making decisions
• Ambition to not only meet but exceed lead and revenue targets, working with the team to achieve this will excite you every day
• Ability to work independently and manage tight deadlines as well as the occasional curveball, where needed
• Ability to travel internationally when required

Training & Development

Extensive ongoing training will be provided throughout your tenure to enable you to achieve your potential. Regardless of your position, everyone is provided with an initial 3-month induction and training plan followed by advanced development.

Progress your career in a dynamic, international environment with a fun working culture. The successful candidate will be rewarded with genuine opportunities for career progression (international if desired) and a competitive salary, profit scheme and benefits. Also IQPC’s Marketing team is renowned for its global career development programme.