Founding Commercial Lead

Full-time · Remote · United Kingdom

Loowatt is looking for a Founding Commercial Lead to help build and scale the commercial engine behind ZenLoo. This is a hands-on role for someone who wants to own the full sales cycle while building the systems, processes and team that will support the next stage of growth.

About Loowatt & ZenLoo

Loowatt is a UK-based toilet technology company driven by a simple belief: everyone should have a toilet that is safe and clean, protects water resources, supports circular economies and, most importantly, brings joy to everyday life.

Loowatt toilets provide a user experience akin to a flush toilet, without the need for water. Our products save significant water and energy and are ideally suited to off-grid or water-scarce locations.

Loowatt has a strong presence in emerging markets, particularly in Madagascar and South Africa, where the technology provides home toilets for residents of urban informal settlements.

The same toilet technology is used for off-grid applications in the UK and beyond under the ZenLoo brand. ZenLoo sales help cross-subsidise Loowatt's impactful work in emerging markets, while delivering significant environmental benefits, with each toilet saving thousands of litres of water and protecting fragile ecosystems where septic or composting solutions are inappropriate.

ZenLoo toilets have proven product-market fit in off-grid applications, including early customers in the events and off-grid leisure sectors in the UK and South Africa. There is significant potential for ZenLoo in the UK and beyond, making this an exciting time to join the team as we move from sales launch into scale-up.

The Opportunity

We are building a commercial engine that turns ZenLoo into a business at scale, and we are looking for the person who will build it with us.

This is a founding role. You will work with our Head of Marketing, owning the full sales cycle and writing the blueprint for how the function works as you build.

This is a full-time, remote role. Preferred candidates will reside in the United Kingdom, with travel to customer sites, trade shows and in-person meetings.

There is clear scope for this role to grow into a leadership position as the commercial function expands.

The Founding Commercial Lead will initially report to the Head of Marketing.

What You'll Own

Winning Business

• Own the sales cycle end to end in our live segments: qualification, discovery, pitching, pricing, negotiation and close.
• Hit the revenue and units-in-service targets we set together.
• Work with Product, Marketing and CX/Ops to feed back what is and isn't converting, so lead quality, pricing and service promises improve together.
• Build your personal brand to support the company's sales goals.

Building the System

• Design the sales process this business unit will run on, and the CRM, reporting and forecasting behind it.
• Turn what works into something repeatable, so the next person to join sells well in week two rather than month six.

Scaling ZenLoo

• Deliver sales into new segments and markets alongside the Head of Commercial once a GTM assessment gets a go decision.
• Grow the team as the function scales, starting with the Commercial Associate and SDR layer.

What Great Looks Like in Your First 6 Months

1. Targets reached for ZenLoo units in service in current live markets.
2. An operational sales system and CRM in place.
3. Quality objection feedback to the Product team to inform product strategy.
4. At least one new GTM in a new market or segment.
5. Commercial Associate in position.

About You

We're looking for someone who:

• Has four or more years' experience in a B2B sales or commercial role, including time as an early hire in a small team where there was no playbook to inherit.
• Has a track record of personally closing deals for a physical product, ideally with an ongoing servicing element.
• Has owned a revenue target and hit it.
• Is comfortable selling to owner-operators and small businesses, while also being able to close pipeline for medium-to-enterprise volume clients.
• Can demonstrate experience building commercial processes, including a CRM people actually used and a first sales playbook.
• Has strong commercial judgement around pricing and margin, and is willing to engage with how the business model works rather than just what the price is.
• Is an excellent communicator with strong interpersonal skills and ethical integrity.
• Is comfortable working cross-functionally and giving direct feedback to Product, Marketing and CX/Ops, including when something isn't working.
• Has modern technical literacy, including appropriate use of AI tools, and is keen to promote the company brand through online channels.
• Is genuinely interested in sanitation, sustainability or the built environment and happy to talk about how the product actually works.
• Has ambition to lead. You want the role where you build the function rather than run someone else's, and can see yourself leading a team within it.
• Is willing to get your hands dirty: site visits, trade show stands and unglamorous admin. This is a build, not a maintain.
• Is ideally based in the United Kingdom and able to travel to customer sites, trade shows and in-person meetings.

Useful, But Not Essential

Experience in any of the following would be useful:

• Selling into glamping, ecotourism, outdoor hospitality, construction, education or portable waste sectors.
• Selling through distributors or opening new international markets.
• Hiring or managing junior commercial team members.

From the Hiring Manager:“This is a really exciting role for someone who is hungry to own and build something. If you’ve got founder-like entrepreneurial energy and are looking to get your hands on something, this is it!”