Freelance Illustrator - Umbrella or PAYE only [211063]

Overview

• Our client is looking for an experienced illustrator to work closely with our in-house team over an 8-week engagement to evolve and define a distinctive illustration language for our brand.
• As part of our recent brand evolution, we developed an initial illustration concept.
• While this provides a useful starting point, the work remains high-level and requires further development to become a scalable, recognisable and practical illustration system that can be used consistently across our customer experiences.
• We are looking for a specialist who can help us build upon these foundations, creating a clear illustration language that feels unique, and can be adopted and evolved by our internal team over time.
  
  

The Opportunity

• This is not a blank-sheet illustration project.
• We already have an early illustration direction and are seeking an experienced illustrator to help refine, strengthen and articulate it into a cohesive visual language.
• Working alongside our team, you will help define how illustration fits within the wider
• Experian brand world and create the foundations for a scalable illustration system that can be applied consistently across marketing, digital and product experiences.
  
  

What You’ll Be Working On

• Develop the Illustration Language
• Build on our existing illustration concept to create a distinctive and ownable visual style
• Scales effectively from simple functional moments to richer storytelling opportunities.
• Connects clearly with our wider brand identity.
• Works across the full digital customer lifecycles, from display ads through CRM and in product touchpoints – spot illustrations through to more complex scenes.
• Define Core Principles
  
  

Help Establish

• Visual principles guidance for composition and layout approaches.
• Shape language and illustration construction rules.
• Colour usage within illustration
• Levels of complexity and detail at scale.
• Guidance for different use cases and channels.
  
  

Deliverables

• By the end of the engagement we expect to have:
• A refined and clearly articulated illustration language.
• A set of illustration principles and usage guidelines.
• A collection of exemplar illustrations demonstrating the system in practice.
• Source files and supporting documentation.
• Guidance for future creation and extension of the system.
  
  

Experience We’re Looking For

• We’re looking for someone who has:
• Experience developing illustration systems or visual languages for established brands.
• Strong illustration craft and conceptual thinking
• Experience creating work that spans both marketing and digital product environments.
• Expertise in vector-based illustration and Figma workflows
• Experience working with AI-assisted creative workflows is desirable but not essential.
  
  

Ways of Working

• This will be a collaborative engagement over approximately 8 weeks
• The successful candidate should be comfortable sharing work in progress, participating in
• working sessions and iterating closely with stakeholders and our in-house team.
• We are looking for someone who can help transform an early illustration concept into a distinctive and enduring part of the brand.
  
  

What We’d Like To See

• Showcase a portfolio that demonstrates a strong range of branded illustration styles, creative thinking, and the ability to communicate ideas visually.
• We’re particularly interested in work that feels distinctive, engaging, and adaptable across different formats and audiences.
  
  

Client Description

Our Client is a prolific financial services specialist and information powerhouse, based in 37 countries and tracing their history back over 125 years. Today, they gather, analyse and process data to empower individuals and businesses to make important decisions with confidence. They help provide reliable information to lenders and assist organisations in preventing fraud and identity theft.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.