Growth Analyst - Led Generation
London, England, United Kingdom Full-time Posted 1 week ago
Hello! We're Teya.
Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance.
At Teya we believe small, local businesses are the lifeblood of our communities.
We’re here because we don’t believe there’s a level playing field that gives small businesses with a fighting chance against the giants of the high street.
We’re here because we see banks and legacy service providers making things harder for them. We don’t think the best technology or the best service should be reserved for those with the biggest headquarters.
We’re here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us.
Become a part of our story.
We’re looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community which is proud to serve our mission, and comprehensive benefits.
Your Mission
We’re looking for a Senior Growth Analyst to own the paid lead-generation engine that
feeds our inside-sales funnel across our European markets. This is a builder role at the
intersection of paid media and data: you’ll run the acquisition campaigns, build the analytics
layer that measures them, and use that loop to drive qualified pipeline.
AI is central to how we work. We expect you to use AI to build reporting, design
measurement approaches, and speed up analysis and creative/experimentation workflows
— not as a novelty, but as a core part of how the role operates and scales.
You’ll sit close to both the platforms (Meta, Google) and the data (SQL, dashboards, funnel
reporting), and you’ll be measured on how efficiently your work turns spend into qualified
pipeline and onboarded merchants. We expect you to connect the full chain and to push the
system toward the leads that actually convert to volume and value.
Responsibilities
Own paid lead generation across Meta and Google: campaign structure, objectives,
bidding strategy, audiences, and day-to-day optimisation, with lead generation as the
primary objective.
reporting and design measurement approaches; and own the unit economics of
acquisition (CPL, payback, LTV/CAC, ROAS) across the full funnel, using them to drive
budget allocation decisions.
scoring, CAPI / Enhanced Conversions) and keep data and platform integrations clean
and reliable.
deduplication).
decisions.
and quality targets, funnel definitions, feedback loops and priorities so acquisition and
sales stay tightly connected per market.
Requirements
4+ years of experience in paid ads and lead generation.
We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.
If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.
Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance.
At Teya we believe small, local businesses are the lifeblood of our communities.
We’re here because we don’t believe there’s a level playing field that gives small businesses with a fighting chance against the giants of the high street.
We’re here because we see banks and legacy service providers making things harder for them. We don’t think the best technology or the best service should be reserved for those with the biggest headquarters.
We’re here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us.
Become a part of our story.
We’re looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community which is proud to serve our mission, and comprehensive benefits.
Your Mission
We’re looking for a Senior Growth Analyst to own the paid lead-generation engine that
feeds our inside-sales funnel across our European markets. This is a builder role at the
intersection of paid media and data: you’ll run the acquisition campaigns, build the analytics
layer that measures them, and use that loop to drive qualified pipeline.
AI is central to how we work. We expect you to use AI to build reporting, design
measurement approaches, and speed up analysis and creative/experimentation workflows
— not as a novelty, but as a core part of how the role operates and scales.
You’ll sit close to both the platforms (Meta, Google) and the data (SQL, dashboards, funnel
reporting), and you’ll be measured on how efficiently your work turns spend into qualified
pipeline and onboarded merchants. We expect you to connect the full chain and to push the
system toward the leads that actually convert to volume and value.
Responsibilities
Own paid lead generation across Meta and Google: campaign structure, objectives,
bidding strategy, audiences, and day-to-day optimisation, with lead generation as the
primary objective.
- Build the analytics and measurement layer, and connect spend to outcomes.
reporting and design measurement approaches; and own the unit economics of
acquisition (CPL, payback, LTV/CAC, ROAS) across the full funnel, using them to drive
budget allocation decisions.
- Improve signal and integrations between data and ads platforms. Strengthen the
scoring, CAPI / Enhanced Conversions) and keep data and platform integrations clean
and reliable.
- Optimise the conversion path. Improve landing pages, forms and lead-capture flows,
deduplication).
- Run experiments with rigour. Design and read A/B tests (creative, LP, bidding, lead-
decisions.
- Manage lead generation jointly with sales leaders across markets. Partner with the
and quality targets, funnel definitions, feedback loops and priorities so acquisition and
sales stay tightly connected per market.
Requirements
4+ years of experience in paid ads and lead generation.
- Hands-on experience running paid acquisition campaigns (Meta, Google, Tiktok etc)
- Strong SQL — comfortable writing queries from scratch and building your own analysis.
- Solid grasp of acquisition unit economics (CPL, payback, LTV/CAC, ROAS) and how to
- A strong inclination toward AI — actively using AI tools to build reporting, accelerate
- Comfort designing and interpreting A/B tests with statistical rigour.
- Clear written and verbal communication.
- Experience in fintech, payments, or another high-velocity inside-sales / SMB-acquisition
- Familiarity with lead scoring, value-based bidding (tROAS) and conversion APIs (CAPI /
- Experience with CRM/marketing-data integrations (e.g. HubSpot, UTM/ad-name
- Dashboarding (Looker, HTML/Chart.js, or similar) and a habit of building reusable
- Experience operating across multiple markets.
- We trust you, so we offer flexible working hours, as long it suits both you and your team;
- Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps;
- Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support;
- Cycle-to-Work Scheme;
- Health and Life Insurance;
- Pension Scheme;
- 25 days of Annual Leave (+ Bank Holidays);
- Office snacks every day;
- Friendly, comfortable and informal office environment in Central London.
We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.
If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.
