GTM Activation Manager - AI Business Solutions - DACH & Western Europe
You will work with Sales Units to drive GTM for aligned AI Business Solution conversations and execution motions, identifying growth opportunities in the market and building clear execution plans and align, influence and coach field teams, sales operations, marketing plans, business rhythms and change management to convert strategic priorities into local execution.
You will Lead Sales Activation to land and champion conversations, marketing and other propensity signals, activating connected sales and marketing execution to maximize performance and share You will advocate as the voice of the Customer, Partners and Field to provide thought leadership on competitive landscape, solution area gaps, sales trends, etc. to drive improvements on the GTM plan and grow organization capability to drive true insights, learnings and blockers for leaders, managers and sellers You will participate in standardized rhythms and tools that drive increased customer and partner facing time for sellers and activate leaders and managers on investments and resource optimization, leveraging data and analysis We are looking for someone with a strong commercial and execution mindset who is as comfortable discussing business performance with a sales leader as working with a Solution team on an activation gap or with Marketing and Partner teams on how to reach and activate the right customers.
Operates as a business leader rather than a programme manager. Builds credibility with sales leaders and sellers. Uses data and insights to drive decisions and action. Understands how Sales, Solution, Marketing, Partner and Customer Success execution connect. Can translate broad strategy into a small number of clear field actions. Has the influence and stakeholder management skills to lead across organisational boundaries.
Brings strong customer, partner and competitive curiosity. Is comfortable operating across both Workforce AI and AI Business Process opportunities. Uses Copilot, agents and automation to simplify work and scale impact. Thrives in a fast-moving business where priorities and market dynamics continuously evolve.
Significant experience in go-to-market, business planning, sales enablement, business development, marketing strategy, technical pre-sales or a related commercial role. Experience translating strategy and data into executable business actions. Strong cross-functional leadership skills and demonstrated ability to influence stakeholders across organisational boundaries.
Ability to operate effectively in a complex, fast-moving and highly matrixed environment. Strong analytical capability combined with commercial judgement.
