Head of Acquisition

A design-led, purpose-driven consumer brand, profitable, scaling fast, and growing its US market at pace, is hiring its first dedicated Head of Acquisition. The business has strong creative assets, a loyal and growing community, and a clear commercial ambition. What it needs now is someone to own the question of how it grows its customer base, and to build the strategy and systems to make that happen.

This is not a channel management role. The business already has strong performance marketing capability in-house. What they're looking for is a strategic thinker who can look across the full acquisition landscape, paid, organic, partnerships, influencer, offline, whatever the opportunity demands, and figure out where the next wave of growth comes from.

The Opportunity

You'll report into the Growth Director and lead a small in-house team. The paid social and creative strategy functions sit within your remit, but your job is to think upstream of execution. You'll bring customer insight, commercial rigour and genuine creative thinking to bear on the question of how this brand finds and wins new customers, then work with your team to make it happen.

This is a brand that genuinely believes in what it does. It's built a community, not just a customer base. The right person will understand why that matters commercially, and know how to build on it.

What you'll be doing

Lead acquisition strategy

• Define how the business acquires customers — across paid channels, partnerships, influencer, affiliates, and any channel worth experimenting with
• Lead acquisition planning across UK and US markets, with full accountability for budget allocation and channel mix
• Identify where the next growth opportunity is and turn that into clear, commercially-grounded action

Drive performance and paid channels

• Own performance across acquisition channels with accountability for new customer and ROAS targets
• Lead and develop the in-house paid social and creative strategy team
• Manage the PPC agency relationship, keeping it well-directed and commercially accountable
• Improve reporting so performance is clear, actionable and tied to real business outcomes

Fuel creative testing and customer insight

• Use customer insight and jobs-to-be-done thinking to identify new audiences, sharpen messaging and brief stronger creative
• Lead the creative testing process across paid channels with a focus on reducing CPA and improving acquisition quality
• Be the person who brings fresh thinking on how to grab attention and drive trial — ideas-led, not just optimisation-led

Strengthen landing pages and funnels

• Own the strategy behind paid landing pages and acquisition funnels
• Brief the eCommerce team on high-converting page experiences and move work through quickly

What we're looking for

You'll have 6+ years in growth marketing, acquisition or performance marketing, but the most important thing is how you think about the problem. You're someone who asks "how do we acquire customers?" not "how do we optimise the ad account." You spot opportunities others miss, you move on them, and you're as comfortable working with data as you are with a creative brief.

Strong working knowledge of paid social and paid search is important, you need to be able to lead and challenge the team credibly. But we're equally interested in people who have stretched beyond channel management into broader acquisition thinking: partnerships, influencer programmes, community-building, offline, or whatever has worked for the brands you've worked with.

You'll have experience owning or shaping acquisition strategy in a scaling consumer brand, and you'll understand why brand thinking and acquisition thinking have to work together, not against each other.

Culturally, this business moves fast and cares deeply about what it builds. You'll thrive here if you're entrepreneurial, collaborative, and genuinely excited by the idea of working somewhere with both strong commercial momentum and real purpose behind it.

Location & Workplace Policy

• North/ Central London office locations
• 2 days office

Salary & Benefits

• £65,000 - £80,000 per annum plus performance related bonus
• 24 days holiday, pension, health insurance, work from anywhere policy, enhanced parental leave, L&D budget, £500 to spend on products, generous F&F discounts

If you would like a confidential chat about this role or your next career move, then please send your CV to jodie.clayton@majorplayers.co.uk or connect via LinkedIn: Jodie Clayton

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/